BUSINESS
Burnt out to booked up: how funding changed my life & can benefit your nail business
Sarah Abel, funded growth strategist & founder of TNB Skills Training, shares how funding helped her find success – and can do the same for you… Fifteen years ago, I was drowning in £50,000 of debt. I had maxed out credit cards, just left a job with a company car…
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Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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5 ways to support deaf clients in the nail salon
It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…
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Read the latest issue
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, shares some pointers to ensuring your salon is more inclusive… One of the most important things that I have learnt during my time in our industry is that there is no such thing as a ‘one-size-fits all’ approach. Every client is different; it’s up…
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Anna Khanna, founder of Socialista Media, reveals 5 ways to attract your dream clients on social media… Social media is the window into your business, think of it as your shop front. It is a tool which is useful to draw in customers and clients, and when you follow the…
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London based nail artist, Sadie Jordan, works as a creative nail expert and content creator for The Gel Bottle Inc. Her previous work included a job at WAH Nails, at which she produced content for the brand’s YouTube channel. Here, she reveals how to make the most of Instagram Reels…
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The idea of reopening after such a long period of time away from the nail desk can be daunting, especially with clients eager to finally have their nails done. However, it is important not to get burnt out within the first two weeks of reopening; structure your diary accordingly to…
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Are you ready for the return to work? Scroll down for our checklist to help prep you and your business for reopening. Treatments offered by nail & beauty professionals are classed as ‘close-contact services’ and foster specific government guidelines that must be followed to ensure safe working practice. You have…
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In a previous Scratch post, I discussed the purchasing of genuine, safe PPE and how to use and remove it correctly. Lack of nitrile glove use or using the wrong nitrile gloves can cause issues that our industry is far too aware of due to allergies. The Covid-19 pandemic has…
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