BUSINESS
Burnt out to booked up: how funding changed my life & can benefit your nail business
Sarah Abel, funded growth strategist & founder of TNB Skills Training, shares how funding helped her find success – and can do the same for you… Fifteen years ago, I was drowning in £50,000 of debt. I had maxed out credit cards, just left a job with a company car…
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Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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5 ways to support deaf clients in the nail salon
It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…
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Read the latest issue
Mastering straight, fine lines can be difficult enough on a flat piece of paper, let alone on the curved surface of a nail. Throw a moving customer into the equation and the thought of creating fine lines can challenge any nail tech. Brush Choosing the right brush is the first…
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Pregnant pampering can be a welcome treat for a tired mum-to-be. For pregnant clients, changes often need to be made to comply with their needs and safety when being treated, whilst making their time in the salon as comfortable as possible. Here, we share some considerations you can make for…
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Abbas Vawda, managing director at Majestic Towels shares his advice for caring and cleaning your towels… “For a busy business that requires daily laundering, it is advisable to opt for a middle weight towel (around 500gsm). These will be very durable, giving reduced washing and drying times, thus making them…
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Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes? An effective loyalty scheme can help increase both your retention rates and how long your clients ultimately stay with you.…
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Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our salons on social media. So, we are all striving for bigger and better results. Social media is a great way…
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Salon System waxing expert & owner of Waxing Specialist Salon and Academy, Marta Zaczkowska, shares her advice on waxing pregnant clients… Pregnancy is an exciting time. Women are going through lots of changes, both physically and emotionally. Over nine months, their hormone levels are constantly changing, which can cause some…
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