BUSINESS

What is the nail matrix?

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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December christmas calendar

Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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Diana web feature

The pros & cons of online nail education

By Guest Writer | 4 February 2021

Scratch chats to award-winning nail artist, Diana Pajeva, about the pros and cons of online learning in the nail industry. When looking for the right online course, nail professionals should, first of all, check the the quality of the course and ask themselves if they are going to benefit from…

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Cuticle oil

How does cuticle oil work?

By Guest Writer | 28 January 2021

How does cuticle oil work? Three nail experts explain why oils are a must-have for aftercare & nail maintenance… To examine how this nail care product works, first you must look at its target: the nail plate and surrounding skin. “Oil and moisture can travel through the nail plate in…

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Jacquiosullivan web feature

Online Education: Jacqui O’Sullivan on the pros and cons

By Guest Writer | 28 January 2021

Award-winning nail specialist and educator, Jacqui O’Sullivan shares her thoughts on online education in the nail industry and where the future is taking us in terms of learning. What are the pros and cons of online education vs face to face? To both the educator and the learner?  At the…

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Allergic reaction hands canva

Ways to help prevent & monitor beauty product allergies | The Beauty Bloggers

By Guest Writer | 27 January 2021

The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, share their patch testing tips & advice on preventing allergies in the salon.. Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty…

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Dream nails grants

Covid-19 SALON TALK: How I have embraced govt business grants

By Guest Writer | 25 January 2021

Thanh Vu, managing director of four Dream Nails salons, shares how she has made the most of financial support from government – and navigated obstacles – during the coronavirus pandemic… Coronavirus brought unprecedented challenges to businesses and while it has presented numerous opportunities, financial prudence, financial planning and financial support has…

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Sam marshall

How to reassure clients about salon safety post-Covid-19

By Chloe Randall | 25 January 2021

When salons in the UK re-open, many clients may be quick to book nail and beauty appointments. However, there will be some that are still cautious about returning to the salon for their regular services. Sam Marshall, of The Beauty Guru in Media City, Salford, has shared her thoughts on…

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