BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
Winning an award is an excellent marketing opportunity. It boosts morale, raises the profile of your business and highlights and recognises your expertise. When contemplating entering an award, you firstly need to consider whether you want to increase your recognition locally or nationally. These both have genuine and mock awards,…
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Christmas is around the corner, and this year’s festivities look set to be more digital than traditional. With new lockdowns being implemented in the UK and beyond, the likelihood of people turning to online retailers for presents remains high. Traditional bricks-and-mortar shops accounted for £60.9 billion worth of sales in…
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Tina Bell, head of education for Pure Nails & owner of Totally Polished Academy, shares her advice on charging appropriately for nail art so you’re not out of pocket… Do you struggle to charge for nail art? Does the client always spring their request on you at the last minute…
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National Grief Awareness Week runs 2-8 December 2020 to raise awareness of the support needed by those suffering a bereavement. Rebecca Mian, head of HR at Benenden Health, shares advice on how employers can support employees going through the grieving process… Death is something most of us avoid thinking about…
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No two pregnancies are the same, and you may suffer with aches, pains or sickness worse than a colleague, so listen to your body and its needs around your working life. As part of health & safety procedures, business owners should conduct regular risk assessments; particularly reviewing them when a…
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Scratch chats to Millie Donovan, brand ambassador for SNA Professional & owner of MBeauty, about how the full coverage Quick Tips system has helped her business bloom. How have quick tips changed my business? I have been a nail tech for just under two years now and I first qualified…
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