BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
Beverly Braisdell talks to industry colleague & friend Bev Higham – who she calls the ‘virtuoso of aromatherapy’. The Power of the Flower… Does Aromatherapy have a place in nail spas and can it be of benefit in the current climate? The answer is ‘Absolutely!’ With a career spanning over…
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Anna Khanna, founder of Socialista Media, reveals ways nail techs can improve social media content… If we’ve learned anything from the last six months, it’s how technology can be – and has been – one of our biggest assets; in particular, social media. Since March, the beauty industry has been…
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Layla Tourh, MD of The Creative Beauty Group and founder of Beauty Boss HQ, an online platform dedicated to supporting beauty bosses in the running of their business, shares her top tips & words of wisdom… Have you got a presence in the social space? Being part of an over-saturated…
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When I was first introduced to nails, it quickly became apparent that, as far as the session world is concerned, there seemed to be a distinct lack of men. I had met manicurist, Mike Pocock, through working at the nail brand that I was a PR manager for and of…
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At Pure Nails, we think that Lockdown 2.0 is the perfect time to go back to basics and perfect your core skills; namely how ensure a chip-free, durable finish. Step 1: Preparation Cuticle work: This step is vital in the application of flawless gel polish. Gently push back the cuticle…
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Hannah Garbett, MD & director of education at Staffordshire Nail Academy, shares an honest account of the business challenges faced during the coronavirus pandemic… Where on earth do I start? This year has been one of immense anxiety and stress along with sheer grit and determination. Our year started with…
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