BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
Thanh Vu, managing director of four Dream Nails salons, reveals how and why you should make the most of seasonal events in the calendar… I thoroughly enjoy writing for Scratch as it gives me time to sit and reflect on Dream Nails as a business and helps carve out a clear…
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Teaching is a skill in its own right and therefore being well educated, informed and skilled does not mean you’re a natural born teacher, but it does mean you could have the makings of one. Being a phenomenal nail tech doesn’t automatically mean you’re able to educate. In fact, in…
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Kara Kotsonis, owner of the award-winning NailSquad salon in Deal, Kent, shares her top tips for those thinking of renting a space inside a salon… A self-employed position within a salon usually involves renting a space, desk or room for a fixed rent or commission split. However, its not uncommon…
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Taking good quality photographs of your nail work is great for your advertising and marketing materials as it shows off your skills. Regularly photographing your work will also allow you to see room for improvement and highlight areas of concern that may not be obvious when in front of you.…
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Thanh Vu, managing director of four Dream Nails salons, serves up insight on client habits since reopening… Since nail salons were allowed to reopen on 13 July following the coronavirus outbreak, I have seen a number of changes in client behaviour and demands at Dream Nails salons. Across all four salons,…
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Make-up is an extremely lucrative revenue stream for beauty professionals in many ways; especially through retailing. Mintel has reported that online sales of beauty products have increased by 11.4% this year, so as fewer consumers head to shopping centres to purchase make-up items, seize the opportunity to become a one-stop…
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