BUSINESS
Burnt out to booked up: how funding changed my life & can benefit your nail business
Sarah Abel, funded growth strategist & founder of TNB Skills Training, shares how funding helped her find success – and can do the same for you… Fifteen years ago, I was drowning in £50,000 of debt. I had maxed out credit cards, just left a job with a company car…
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Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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5 ways to support deaf clients in the nail salon
It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…
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Read the latest issue
Difficult economic times, unpredictable world events, illness and a fast-changing world can leave small businesses more vulnerable than ever. It’s much harder to predict where new risks will come from, so businesses need to be futureproofed to protect them in times where there is no regular income. What the Covid-19…
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As UK businesses re-emerge from lockdown, customer service experts from Woven have revealed the significant impact that positive reviews could have in helping small businesses recover. Data suggests 72% of consumers will interact with a business as a result of reading positive reviews, with nearly a third (31%) spending more…
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Julie-Anne Lariviére, Salon System nail expert and owner of Sketched by J-A Nails, reveals five lessons she has learnt in lockdown… Support is everything Since all nail technicians were deeply affected by the crisis, we have started to form a support bubble and the vibes that have come out of this…
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Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… Consider ticking off these points well advanced to ensure a smoother opening process… Decide what treatments you will offer and how you will manage any risks…
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Tracey Lee, international nail artist & educator, reveals how Beauty2trs is celebrating it’s first birthday with a ‘birthday bash’ online class… How awesome it was to celebrate the first year of Beauty2trs with a class that epitomises the idea behind the platform – collaboration! When Beauty2trs started, the idea was to…
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Jenni Draper, session nailist & PR/creative manager at Louella Belle discusses whether nail and beauty businesses should consider raising their treatment prices after lockdown… As outlined by the UK government’s guidance on our roadmap out of lockdown, nail and beauty salons are provisionally set to reopen on 4 July. This…
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