BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice on how to increase client spend through add-on services & treatments… One area that I am currently focusing on in my business is average client spend. A great way to maximise your profit is…
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A recent report by Emily Gerstell, Sophie Marchessou, Jennifer Schmidt and Emma Spagnuolo from McKinsey & Company analyses the likely effects of Covid-19 on the beauty industry over the next three to six months, as well as how the pandemic could change the industry in the longterm. “The industry has…
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Beauty industry accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares her advice for maintaining good cash flow so you to prevent business losses… The key to budgeting and control is good cash flow, and I want to share a guide to this using an example Excel spreadsheet. It does…
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In a previous blog for Scratch, I discussed the shelf life of nail products. In this article, I will go into more depth about what the labelling on products means, what you need to be aware of and how to understand the expiry of each nail product. What is shelf…
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Autumn/winter serves up a whole host of new colour and design opportunities for clients. So, what are the nail trends you need to know about this season? We’ve rounded up the top three nail trends from the autumn/winter 2020 catwalks to inspire salon designs… 1. Colour rich Bold blues, oranges,…
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Unfortunately we are in an age where we want to master something the instant we try it and tend to blame the education or object for not instantly picking it up. This doesn’t just apply to learning a new skill. It is also applicable to a new product, brand technique…
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