BUSINESS

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What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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Coronavirus: Should you raise your treatment prices when you reopen?

By Guest Writer | 11 July 2020

Jenni Draper, session nailist & PR/creative manager at Louella Belle discusses whether nail and beauty businesses should consider raising their treatment prices after lockdown… As outlined by the UK government’s guidance on our roadmap out of lockdown, nail and beauty salons are provisionally set to reopen on 4 July. This…

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How to ensure clients are prepared for your return to work

By Sophie Nutt | 9 July 2020

Julie-Anne Larivière, Salon System nail expert and owner of Sketched by J-A Nails, explains how you can make sure that your clients are prepared for your return to work… It’s all good getting yourself prepared for the return to work when salons are allowed to re-open, but without your clients,…

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Katie barnes cuticle feature

How to remove the cuticle safely

By Katie Barnes | 7 July 2020

The cuticle can be unsightly and if not removed from the nail plate correctly, can lead to service breakdown. To safely work on this area, firstly it is essential to understand the difference between the cuticle and the proximal nail fold or eponychium. There is a lot of controversy and…

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Hand santiser

Georgie Smedley Group shares advice for reopening

By Guest Writer | 30 June 2020

Jazz Christodoulou, of Georgie Smedley Group, shares her top tips to preparing for reopen… It’s been months since we have seen our clients, and during this difficult time, our clients and friends have really come to understand just how important our industry is! Salons, hairdressers, beauty therapists and nail technicians not…

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Payment

Are you charging enough?

By Guest Writer | 30 June 2020

Top tech & tutor, Sadie Hynes, of Britannia Beauty & Training, shares her thoughts on pricing… ‘Know your worth, then add tax’. I posted this quote along with the story behind why I was increasing my prices when we go back to work on a well-known community page – and…

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Social media kindness

A reminder to be kind on social media

By Sophie Nutt | 29 June 2020

Now more than ever it is essential that we, as an industry, are stood in solidarity with one another and support each other. As we continue to stay connected online, it is important that this support and kindness remains prevalent on social media. Unfortunately, social media can often bring out…

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