BUSINESS
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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5 ways to support deaf clients in the nail salon
It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…
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Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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In a time of financial crisis both home users and professionals may be turning to third-party online retailers and auction sites to purchase what they assume is a genuine but cheaper cosmetic nail product. When I discuss third-party online retailers, I am not referring to an educator or wholesaler that…
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Rosie Tomkins is founder of the Natural Capital Consultancy and author of N-stinctive, an inspirational book that provides s an alternative to traditional leadership training. Rosie aims to unlock the power of the natural world to provide strength and confidence to people. Here, Rosie Tomkins, shares her advice… With Covid-19,…
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There is much discussion and concern regarding how post-lockdown measures will affect salon visits – and how nail professionals will both work and interact with clients safety. The BBC has seen a draft government plan to ease current restrictions for workplaces in which social distancing is not possible. According to…
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This is an uncertain time for the nail industry. Now may offer an opportunity to focus on the factors that are within your control to help navigate your way through this challenging time for businesses. In order for your business to stay relevant, you must keep updated and work with…
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Tina Chander, partner & head of the employment team at Midlands law firm, Wright Hassall, deals with employment law issues for businesses of all sizes. Here, she reveals what being ‘furloughed’ means amidst the coronavirus crisis… The Coronavirus Job Retention Scheme is designed to help businesses that would otherwise be forced…
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Simon Day of Toastmasters International, an organisation that provides communication & leadership skills, reveals how to engage others & communicate effectively via online videos… While salons and beauty businesses are closed due to the coronavirus outbreak, you may find yourself turning to online means of communication to keep in touch…
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