BUSINESS
What are rings of fire on nails & how can they be avoided?
Red rings or semicircles that appear on the nail – often referred to as ‘rings of fire’ – can strike fear into the hearts of nail techs and clients alike, but what causes them and how can they be avoided? “Rings of fire appear as red rings on the nail…
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Christmas rush tips for nail techs: why pause matters
Nail business mentor, Hannah Clayton, shares why pause is a powerful tool during the festive season… It’s that time of year: I start to panic, like my life will come to a close in December and I have to get everything done! My inboxes are full, I have work to do, but…
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Christmas retail guide for nail salons: products & tips to boost sales
It’s the most wonderful time of the year – not only for tinsel, treats and Christmas cheer, but for ringing tills and sleigh-loads of salon sales. But, let’s be honest, festive retail isn’t all fun and games. If you are scratching your head over what to stock, we’ve got you…
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Virginia Rizzi, head of affiliate marketing at the SEO and digital marketing agency Glass Digital, shares her insight into why your beauty business should offer discount codes and cash back deals as part of affiliate marketing campaigns… Whether you sell beauty products online or you’ve recently started welcoming clients back…
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Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social media platforms… 1.Consider your content Your content is the way to get someone to STOP in their path and click…
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Mental health coach & speaker, Dave Heffernan, has created a Facebook group to support those in the beauty & wellness sectors who are feeling stressed and anxious in their professional or personal lives for just £9.99 a month. Here, he reveals more about his beauty industry affiliation and how he can…
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There has been confusion within the nail industry as to the face coverings beauty professionals are required to wear during a treatment, and what should be asked of the client. While the below are guidelines from government, we encourage you to make your own decisions on top of such guidelines,…
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Caroline Rainsford, head of scientific & environmental services at the CTPA, reveals the differences between allergies and irritation and how to spot them… People often describe any type of reaction as an ‘allergy’, especially when talking about reactions to cosmetics. In fact, the two main types of reactions to cosmetic…
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As leading lash experts, we feel that it’s our duty to advise on the best possible way on how to look after lashes. In our opinion (as well as the views of experts in the fields of optometry and trichology), there are dangers to using D.I.Y lash lift kits at…
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