BUSINESS

Deaf conversation

5 ways to support deaf clients in the nail salon

By Scratch Staff | 6 May 2025

It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…

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Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Beauty2trs tracey shelverton

An online journey around the natural nail unit

By Scratch Staff | 24 February 2020

Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month:  Tracy Shelverton offers an insight into the natural nail unit About Tracy Tracy’s nail industry passion focuses on the nail itself and on maintaining and improving its integrity – regardless of what…

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5 top tips for perfect nail competition preparation

By Scratch Staff | 21 February 2020

Lauren Holmes, winner of the Scratch Stars Gel Polish Stylist of the Year award 2019, reveals her 5 top tips for nailing your competition prep: Practice, practice, practice! Make sure you have done your competition set plenty of times, so you know your timings and order. Plan it out and…

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Bridal nails

4 ways to market bridal nail services

By Sophie Nutt | 21 February 2020

Brides-to-be have a number of things to juggle in the run up to their big day, so help make it easy for them to find their dream nail look. Follow these four simple steps to market bridal nail services to potential clients… 1. Tailor treatments “I believe the best way…

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Salon system national lash day

Salon System’s product picks for National Lash Day

By Scratch Staff | 19 February 2020

Did you know that 19 February sees National Lash Day? Whether, your client adores their lashes long and luscious or they prefer a natural lash, Salon System educator and lash expert, Ruth Atkins, share her top picks…   Lashes in a flash “Nautralash has your clients covered with the LashLux Mink Style…

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Katie barnes convex blog concave

Why you need to know the difference between the nail convex & concave

By Katie Barnes | 18 February 2020

One of the most important yet surpassed elements of a nail enhancement is the convex and concave. Firstly, lets explain what the convex and concave is: Convex: The exterior curve of the nail enhancement. Concave: The interior curve or “the tunnel” of the nail enhancement. The convex and concave should be…

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Choosing an insurance provider for nail services

By Sophie Nutt | 14 February 2020

All technicians need public and products liability insurance. This type of insurance is inexpensive and will protect you from most situations involving products, whether as a result of an accident or an allergic reaction, for example. It often covers accidental damage to property and loss of products and tools, and…

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