BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
Rigorous hand washing and sanitising during this coronavirus pandemic can leave your hands feeling dry and sore. Author and skin healing expert, Hanna Sillitoe, offers Scratch readers some hand-saving tips that mean no one has to suffer or compromise on hygiene. Regularly and thoroughly washing your hands is one of…
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Beauty business expert, Liz McKeon, says that now is the perfect time to work on your business. Below are her top 11 tips to navigate your way through coronavirus… Don’t be an ostrich by burying your head in the sand 2020 is a different world now – you need to…
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Shelly Elson, founder and creative director of Still London, explains why she made the decision to close the salon doors from Tuesday morning and shares advice to fellow techs facing similar difficulties… Closing any business is heart wrenching, even on a temporary basis, and the decision to close Still London…
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Now is the time to keep calm and remain professional, says Marian Newman. Here, the nail industry icon shares ways to stay in business during the current uncertainty… “It may feel like Armageddon is descending fast, but it will pass. The UK is a first world country and a relatively…
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Multi award-winning mobile nailist, Metta Francis, shares a number of practical steps you can implement to reduce the impact of coronavirus on your nail business… Over the last few days, I have spoken to many nail/beauty professionals and business owners who are all feeling rather unsettled. Clients are cancelling appointments, events…
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Janan Saher, director of Aviva Day Spa in Luton, talks about the difficulties her business is facing due to COVID-19 and how she and her team are tackling hygiene issues… I’ve been reading so many negative and scary posts that I thought I would try and turn that around to give…
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