BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
A lifelong passion for nails, positive attitude and fearless nature has seen Dana Cecil open her own salon, Nail Junkie, and rank seventh and fifth in two Next Top Nail Artist (NTNA) competitions, run by Nails magazine. With an inspiring project in the pipeline, Dana sees the future as a chance to grow and…
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Liz McKeon, beauty business expert, reveals six ways to promote wellness in your salon business… “Conduct health ‘wish list’ assessments. Create surveys that let employees share their health ‘wish list’. Such polls can include questions on topics like nutrition and exercise, while also asking how the business can support employee…
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Award-winning educator, Hannah Garbett of Staffordshire Nail Academy, reveals the implications of learning the art of nails in one day… Do you want to be a ‘pro’ or a ‘have a go’? If you want to become a nail tech, that’s awesome news. But if you want to become one…
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Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month: Tracy Shelverton offers an insight into the natural nail unit About Tracy Tracy’s nail industry passion focuses on the nail itself and on maintaining and improving its integrity – regardless of what…
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Lauren Holmes, winner of the Scratch Stars Gel Polish Stylist of the Year award 2019, reveals her 5 top tips for nailing your competition prep: Practice, practice, practice! Make sure you have done your competition set plenty of times, so you know your timings and order. Plan it out and…
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Brides-to-be have a number of things to juggle in the run up to their big day, so help make it easy for them to find their dream nail look. Follow these four simple steps to market bridal nail services to potential clients… 1. Tailor treatments “I believe the best way…
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