COLOUR FOCUS

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Don’t miss out on the butter nails trend loved by celebs: here’s 28 mani ideas

By Scratch Staff | 10 July 2025

Butter nails are all over our socials, serving as the perfect hue for the spring and summer months. We’ve rounded up manicures boasting the muted yellow shade to inspire, courtesy of nail pros on Instagram…

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Milky white nails

44 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 1 July 2025

Milky white nails, also referred to as coconut milk nails, are a softer alternative to bright white nails. Use sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Coral nails: Get inspired with 19 designs using the trending summer colour

By Lilly Delmage | 6 June 2025

Seeking a vibrant colour for your summer nails? Coral is proving to be a popular choice at the nail desk. Blending orange, pink and red tones, clients can find a shade of coral that best suits them – whether bold and bright, or pastel and muted. This makes it a…

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ELEMIS OPENS new London academy

By Helena Biggs | 8 March 2017

Elemis has proudly announced the opening of its latest Academy of Excellence. Situated on London’s Farringdon Road, the academy has six training rooms and will teach students everything that they need to know to become an Elemis ambassador, advocate and brand custodian with full accreditation. “We are absolutely delighted to…

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ADD SOME SPARKLE with Cupid Crystals

By Kat Hill | 8 March 2017

Add a mythical touch to your nail designs with the latest crystal collection from Cupid Crystals. The Magical Unicorn Collection features a variety of Swarovski crystals, including Rose, White Opal, Tanzanite and Crystal Aurore Boreale – all in a variety of sizes. With approximately 140 per pot, the Swarovski crystals are…

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Scratch Stars 2017: The Judging Days

By Helena Biggs | 7 March 2017

Take a peek at the photos from the Scratch Stars judging days, at which techs and businesses battled it out at LCBT to be crowned winner of their category.

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#NOWTRENDING: Marble Nails

By Helena Biggs | 7 March 2017

From Kim Kardashian’s chained nails to glittered cuticles: 2017 is no longer just about chrome, as new design ideas are pulling focus. It seems to be that greys, soft pinks and neutral hues are hot on the wish lists of many clients and we can’t help but love how this…

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#TRENDINGTUESDAY Lisa Johnson

By Kat Hill | 7 March 2017

We want to see the designs that are trending at your nail desks! Lisa Johnson has found her clients have been requesting super-sized crystals to amp up their nail service. “I think the large crystals have become so popular with my clients as they come in a variety of beautiful colours…

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CHEEKY unveil four new shades

By Kat Hill | 7 March 2017

Spa chain and product brand, Cowshed, has unveiled four new shades for spring under its nail varnish brand, CHEEKY. Drawing on the warmer climes of the exotic jungle as its inspiration, the new additions sees the following shades: Bright pink, Hawaiian Hibiscus Grey tone, Moonsoon Mist Camo-Chameleon, khaki green Nuts about Brazil,…

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