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55 green nail designs that are trending right now

By Scratch Staff | 25 August 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs from Instagram below…

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Brighten up summer styling with these 24 neon nail art designs

By Scratch Staff | 12 August 2025

Ensure nails are looking on-trend for summer with neon art styles! Check out our pick of bright and bold nail designs below…

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Don’t miss out on the butter nails trend loved by celebs: here’s 28 mani ideas

By Scratch Staff | 10 July 2025

Butter nails are all over our socials, serving as the perfect hue for the spring and summer months. We’ve rounded up manicures boasting the muted yellow shade to inspire, courtesy of nail pros on Instagram…

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TikTok’s tips to get your beauty business noticed on the social media app

By Rebecca Hitchon | 28 May 2024

TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and…

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Shola Ama, DJ Luck & MC Neat to perform at The Scratch Stars Party 2024

By Helena Biggs | 27 May 2024

The infamous annual Scratch Stars Party returns to The Underglobe, London on Sunday 21 July, promising a night of celebration, networking and fun for the nail industry. Hosted by DJ, presenter & former Rugby Union star, James Haskell and Scratch’s editorial director, Helena Biggs, the winners of the Scratch Stars…

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Patchwork gel nail art

By Guest Writer | 27 May 2024

Get creative with confetti-style gel polish and 3D artistry to perfect this pretty patchwork nail design. Jello Jello educator, Choi Jiwoo, shows how using products from the brand’s range, available via www.jellojello.co.kr. Originally published by NAILHOLIC.

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Considering employing a nail/beauty apprentice? Here’s what you need to know

By Rebecca Hitchon | 27 May 2024

The UK government’s Spring Budget at the start of March prompted dismay from industry bodies for its silence on support for apprentices. However, positive news came later in the month when the government announced plans to fully fund the cost of apprenticeships for small and medium-sized enterprises (SMEs). So, why…

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Nailchemy Rebrand

Nailchemy unveils packaging, pricing & product formulation rebrand

By Rebecca Hitchon | 26 May 2024

One evening in 2017, Hayley Partridge had a vision, in which she and her husband, Dave, were presenting a nail product at a trade show. Fast forward seven years and the pair has proven that a vision can become a reality, with professional nail brand, Nailchemy, thriving under their operation.…

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Beauty pros: Here’s how to communicate well with your clients & retain them

By Michelle Brookes | 25 May 2024

Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing any concerns promptly and providing an exceptional customer service. This ensures that they feel valued and understood.  Within my salon,…

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