COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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The question you should ask yourself to find success in the nail industry

By Marie-Louise Coster | 27 March 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, explores the question ‘what is your why?’… Have you ever considered what your why is? Your ‘why’ is the reason or motivation behind your decisions. There is a why behind everything you do, so what is yours? This is something I talk…

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Nail techs create designs inspired by causes they care about: #ShowScratch Creative Challenge

By Lilly Delmage | 27 March 2025

Check out entries to the 26 March 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: A cause I care about. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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Spring Statement 2025: Key takeaways for beauty industry workers

By Scratch Staff | 26 March 2025

Chancellor of the Exchequer, Rachel Reeves, today (26 March) delivered her Spring Statement: an update on the UK economy since the formal Budget in October 2024, and its forecasted performance. Focuses were on defence, taxes and governmental efficiency, with no measures announced that will hugely impact the beauty sector. However,…

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Important April dates for your nail & beauty business marketing

By Lilly Delmage | 26 March 2025

Get your business’ marketing content prepared for the month of April, with our roundup of dates to note… 1st–30th: National Pet Month April is dedicated to celebrating and raising awareness of responsible pet ownership. Do your part in spreading awareness of the cause by uploading photos of pet paw-traits using…

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Sussex nail tech: How I navigate epilepsy to keep offering nail services

By Scratch Staff | 26 March 2025

Dawn Wolk has huge adoration for the nail industry. It gives her independence and a sense of self-worth – but regular seizures mean she can only accommodate two clients per day. The East Sussex nail pro, who attained an L&P acrylic nail qualification in February 2023, suffers with epilepsy and…

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Self-employment help for nail techs: marketing advice & networking tips

By Lilly Delmage | 25 March 2025

Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques.…

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