COLOUR FOCUS

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Don’t miss out on the butter nails trend loved by celebs: here’s 28 mani ideas

By Scratch Staff | 10 July 2025

Butter nails are all over our socials, serving as the perfect hue for the spring and summer months. We’ve rounded up manicures boasting the muted yellow shade to inspire, courtesy of nail pros on Instagram…

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Milky white nails

44 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 1 July 2025

Milky white nails, also referred to as coconut milk nails, are a softer alternative to bright white nails. Use sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Coral nails: Get inspired with 19 designs using the trending summer colour

By Lilly Delmage | 6 June 2025

Seeking a vibrant colour for your summer nails? Coral is proving to be a popular choice at the nail desk. Blending orange, pink and red tones, clients can find a shade of coral that best suits them – whether bold and bright, or pastel and muted. This makes it a…

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Nail techs create 50 earth-inspired nail art designs for World Environment Day

By Lilly Delmage | 5 June 2025

Check out entries to the 4 June 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: World Environment Day, marked on 5 June. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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How your beauty business can reduce its environmental impact

By Guest Writer | 5 June 2025

Victoria Brownlie MBE, chief policy & sustainability officer at the British Beauty Council, shares guidance to support eco efforts in the beauty sector… While most people are committed to working more sustainably, I have noticed a real disconnect between where world leaders, governments, NGOs and big business see challenges, compared…

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LGBTQ+ tech & drag nail artist: the nail industry allows me to embrace my truest self

By Guest Writer | 4 June 2025

Birmingham-based nail artist, Anthony Lloyd, shares about his LGBTQ+ journey and the important role nail artistry has played in it… My journey as a member of the LGBTQ+ community has been a positive and affirming one. I feel incredibly fortunate to have been raised in a supportive family environment, and…

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Florida nail tech scoops North America’s Star Nail Artist title

By Laura Tarling | 4 June 2025

On Sunday, June 1, at the Scratch Social event in Orlando, Anastasia Totty of Jacksonville, Florida, was revealed as the first North America’s Star Nail Artist (NASNA) champion. The Moldova native, who moved to the US in 2014, worked and trained in Saint Petersburg, Russia, between 2010 and 2014, before…

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Nailympia orlando 2025 results

Nailympia Orlando 2025: THE RESULTS

By Helena Biggs | 4 June 2025

The fifth Nailympia Orlando welcomed the most competitors to date, with 99 nail techs from eight countries choosing to compete in turn-in and arena categories. The event was hosted at Premiere Orlando 1 & 2 June 2025, and featured an esteemed international judging panel – with Alisha Rimando as head…

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Margaret Dabbs® London partners with MECCA for Australian launch

By Lilly Delmage | 4 June 2025

British luxury foot, hand and leg care brand, Margaret Dabbs® London, has announced its launch in Australia, at MECCA. Exclusively available at beauty retailer, MECCA, both in-store and online, the Australian debut marks another milestone in Margaret Dabbs® London’s impressive global expansion. The brand is available in over 54 countries…

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