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Don’t miss out on the butter nails trend loved by celebs: here’s 28 mani ideas

By Scratch Staff | 10 July 2025

Butter nails are all over our socials, serving as the perfect hue for the spring and summer months. We’ve rounded up manicures boasting the muted yellow shade to inspire, courtesy of nail pros on Instagram…

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Milky white nails

44 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 1 July 2025

Milky white nails, also referred to as coconut milk nails, are a softer alternative to bright white nails. Use sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Coral nails: Get inspired with 19 designs using the trending summer colour

By Lilly Delmage | 6 June 2025

Seeking a vibrant colour for your summer nails? Coral is proving to be a popular choice at the nail desk. Blending orange, pink and red tones, clients can find a shade of coral that best suits them – whether bold and bright, or pastel and muted. This makes it a…

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Nailympia china 11.5.25

Nailympia China 2025: THE RESULTS

By Helena Biggs | 10 May 2025

The first Nailympia China competition was hosted in Shanghai 8-9 May, and welcomed 115 competitors across 15 categories. Hosted by nail brand, Muzer, the arena was a stunning setting for nail styling, with 27 judges lending their expertise to score on technical and artistic areas. Pros from from 15 countries…

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Mindful Moments Month: Businesses unite to raise money for York women’s charity

By Lilly Delmage | 9 May 2025

Owner of Blossom Tree Socials, Sarah Hartley, is encouraging businesses to get involved with Mindful Moments Month to help raise funds for Kyra, a charity that supports women in making positive lifestyle changes. Why did you start Mindful Moments Month? “There are too many women feeling guilty for not having…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Set sail with these 25 nautical nail designs: #ShowScratch Creative Challenge

By Lilly Delmage | 8 May 2025

Check out entries to the 7 May 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Nautical nails. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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Amberley robinson maternal mental health

Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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