COLOUR FOCUS

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Don’t miss out on the butter nails trend loved by celebs: here’s 28 mani ideas

By Scratch Staff | 10 July 2025

Butter nails are all over our socials, serving as the perfect hue for the spring and summer months. We’ve rounded up manicures boasting the muted yellow shade to inspire, courtesy of nail pros on Instagram…

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Milky white nails

44 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 1 July 2025

Milky white nails, also referred to as coconut milk nails, are a softer alternative to bright white nails. Use sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Coral nails: Get inspired with 19 designs using the trending summer colour

By Lilly Delmage | 6 June 2025

Seeking a vibrant colour for your summer nails? Coral is proving to be a popular choice at the nail desk. Blending orange, pink and red tones, clients can find a shade of coral that best suits them – whether bold and bright, or pastel and muted. This makes it a…

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What are jelly nails: the trend loved by celebrities like Demi Lovato?

By Scratch Staff | 3 May 2025

Have you seen nails that resemble sweet treat, jelly? If not, you’re about to, thanks to singer & actress, Demi Lovato, who recently sported a cherry red jelly manicure. The singer’s trusted nail tech, Natalie Minerva, shared the look on Instagram, where it was met with enthusiasm in the comments.…

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Looking for the perfect spring manicure? Here’s 15 French tip-inspired styles

By Lilly Delmage | 2 May 2025

Timeless and versatile, French-inspired manicures can be adapted to any season – and spring is no exception. Embrace pastel hues and delicate floral details for a look that perfectly captures the season of new beginnings. Here are 15 manicure ideas to inspire spring-ready sets…

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Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry

By Helena Biggs | 1 May 2025

Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s SHELLAC™ Vivid range to your collection: seven intensely pigmented and bold primary and secondary shades. Building on its longstanding commitments to supporting creative expression and nailcare, CND™ has introduced the…

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Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…

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Wedding nails: 40 classy & chic bridal nail art ideas

By Rebecca Hitchon | 30 April 2025

Here comes the bridal nail design! Whatever the wedding style, we’ve rounded up elegant nail looks that are perfect for the big day, courtesy of nail pros on Instagram. Check out our pick of beautiful bridal manicure inspiration below…

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