COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Feb25 Low Res Cover Scratch For Web

Read the latest issue

Phone Digital Tools

3 must-have digital tools for beauty pros, according to a business & marketing expert

By Guest Writer | 15 February 2025

Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like a full-time job. Running a beauty business can get messy, and without systems in place, you might find yourself forgetting…

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Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

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Shifting Mindset

Shifting your mindset for success: 4 tips from a beauty business coach

By Guest Writer | 14 February 2025

Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for transforming your mental outlook… When I ask beauty business owners what changed for them when they found new levels of success, they say their mindset – and the same is true for me. You may be working…

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Nyfw Aw25 Roundup

Animal print, pearls & 3 other nail trends at New York Fashion Week AW25

By Rebecca Hitchon | 13 February 2025

Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased stunning nail styles – and we spotted five trends to note… Animal print According to the New York runways, animal…

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Nail techs spread the love with 3D Valentine’s nail art designs: #ShowScratch Creative Challenge

By Lilly Delmage | 13 February 2025

Check out entries to the 12 February 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: 3D Valentine’s. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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Canva picking nails

What is a nail habit-tic & can it be treated?

By Katie Barnes | 12 February 2025

When a client sits at your nail desk and presents you with a nail like the below, you may wonder whether it is a contraindication that you should not treat. This is habit-tic deformity. Most commonly seen on the thumbnails, this nail condition is usually a result of onychotillomania: a…

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