COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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British Beauty Council Census Findings 1

Revealed: how diverse & inclusive the British beauty industry is

By Rebecca Hitchon | 31 October 2024

The British Beauty Council (BBCo) has unveiled the first instalment of findings from its census, A Beauty Industry That Looks Like You. The industry-wide survey was completed by 4,000 respondents and showcases the state of diversity, equity and inclusion (DEI) in the beauty sector. Via its findings, the British Beauty…

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Want to successfully manage & motivate a nail team? Here’s how…

By Guest Writer | 31 October 2024

Explore strategies to successfully manage and motivate a nail team with business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin.  Leading a team of nail technicians can be both rewarding and challenging, with managers often facing awkward situations that test their skillsets. Understanding how to address these issues effectively…

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Stylishly Spooky: North America’s Star Nail Artist – Challenge 1 Entries

By Helena Biggs | 31 October 2024

The first challenge in Scratch’s contest for the North American nail sector was set by CND™. The task? To build a haunted house across five nails on one hand, using a minimum of one of each of the enhancement products mailed to contestants by the brand. All contestants had to…

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Halloween Mix & Match Nails

30 ghoulishly good Halloween mix & match nail designs

By Scratch Staff | 31 October 2024

Mix up your Halloween nail styles with mix & match designs! Check out our roundup of spooktacular nail looks below…

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How a part-time job at a nail brand inspired an employee to become a nail tech

By Lilly Delmage | 30 October 2024

Ellie Toms’ part-time job at nail brand, Lecenté, inspired her career change to become a nail technician. Here’s her story… The now tech ‘fell in love’ with the brand’s products, so much so that it inspired her to become a nail tech so she was able to use them. The…

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Autumn Budget 2024: 5 measures that will impact nail & beauty pros

By Scratch Staff | 30 October 2024

In the Labour Party’s first Budget Statement for 14 years, Rachel Reeves – the first female Chancellor of the Exchequer – presented the Autumn Budget to parliament today (30 October). With a focus on economic stability and investment, the Budget saw taxes rise by £40 billion and many measures were…

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