COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Nailchemy Extractor Kb E File Collaboration Nails

Nailchemy & KB Tool Range announce collaboration – with 3 big benefits for nail pros

By Helena Biggs | 21 August 2024

Katie Barnes Tool Range, a provider of nail tools, and nail product house, Nailchemy, have unveiled a product-focused partnership. Keen to elevate the experience of the nail technician, the brands are offering the KB Portable E-File and Nailchemy Dust Collector at promotional prices, to support the efficiency, precision and health…

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Pinterest Autumn 2024 Trend Report

The top 4 nail trends set to dominate autumn 2024

By Rebecca Hitchon | 21 August 2024

Social media platform, Pinterest, has published its Autumn 2024 Trend Report, revealing popular nail looks for the season. Pinterest notes that beauty trends for autumn ‘feature a blend of bold contemporary designs’, with its users experimenting with a variety of eye-catching styles –  including the below nail looks: Bow nail…

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Nail Salon Services

The British beauty industry grew by 11% in 2023, research shows

By Rebecca Hitchon | 20 August 2024

The British Beauty Council has published its latest The Value of Beauty report, compiled by Oxford Economics, revealing that the British beauty sector grew by 11% to a value of £27.2 billion during 2023. This is almost the pre-Covid average of £28 billion, demonstrating signs of recovery following the pandemic,…

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Katy pottle wsna training

Nail competition tips from the World’s Star Nail Artist

By Katy Pottle | 20 August 2024

Whether you’re a seasoned artist or starting out, competitions can be an ideal playground to showcase your skills and creativity, as well as build confidence, learn from industry leaders and challenge yourself. The World’s Star Nail Artist 2023, Katy Pottle, shares her competition tips… The spectrum of choice When it…

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glossy nails

Here’s the reason why glossy nails are so hard to photograph

By Katie Barnes | 19 August 2024

When we complete a set of nails, we have two different finishes: matte or glossy. You may have noticed that glossy is far more difficult to photograph. When light from an object is reflected by a surface, it changes direction. It bounces off the surface at the same angle as…

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Babtac Beauty Collective Collage

BABTAC launches 34-strong Beauty Collective to elevate industry standards

By Rebecca Hitchon | 19 August 2024

The British Association of Beauty Therapy and Cosmetology (BABTAC) has established the Beauty Collective: a group of industry experts who will share their knowledge with the sector and consumers. Designed to help better educate the beauty industry and elevate sector standards, the Collective is led by BABTAC CEO, Lesley Blair…

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