COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Feet Poses

6 feet poses to nail pedi photos

By Guest Writer | 4 August 2024

Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…

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Picnic Nail Trend

15 picnic-perfect nail art ideas for heatwave manicure inspiration

By Lilly Delmage | 3 August 2024

The heatwave has all us all thinking one thing… it is officially picnic season! What better way to celebrate than taking inspiration from gingham blankets, woven baskets and a lovely spread of nibbles? But no picnic is a picnic without some unwanted visitors, so expect to see some pesky bugs.…

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Discoloured Corroded Nail Tools

Here’s why nail tools discolour & corrode – & how to prevent this

By Katie Barnes | 3 August 2024

Maintaining high-quality nail tools is essential for delivering safe and professional nail services to clients. However, have you ever wondered why some of your nail tools – particularly metal ones – develop discolouration, tarnish and corrosion? Understanding the factors that contribute to these issues can help you prolong the lifespan…

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How to create a marble nail design using blooming gel

By Guest Writer | 2 August 2024

INK London educator, Matt Martin, shares how to create a marble effect nail using products from the brand, available via www.inknails.com. For the remaining nails, the nail artist used INK London iLac Gel Polish in i-270 (Sahara) as the base colour of the ombré nails, then applied iLac Gel Polish…

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Tiktok Marketing

TikTok reveals the best marketing practices to grow small and medium businesses

By Lilly Delmage | 2 August 2024

TikTok has released a marketing guide for small to medium businesses (SMBs), to aid growth and help reach brand objectives. If you view TikTok as a marketing minefield, you aren’t alone – but TikTok has revealed some ways to use the platform as a marketing opportunity for businesses. The statistics…

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30 Olympics-inspired nail art designs to sport for the Paris Games

By Rebecca Hitchon | 2 August 2024

The 2024 summer Olympic Games, held in Paris, are in full swing – and what better way to mark the global sporting competition than with fabulous nail looks? We’ve rounded up nail art ideas (including some worn by athletes) below…

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