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Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Estrid Empower Campaign Body Confidence Brixton Klaws

Nail tech takes ‘unique, eco-concious’ approach to body positive Estrid brand campaign

By Lilly Delmage | 30 July 2024

Vegan and cruelty-free hair removal and bodycare brand, Estrid, has marked its fifth year of body positive storytelling with a striking visual campaign. It has called upon the talents of inclusive, London-based nail artist, Brixton Klaws, to provide a sustainable, sensational approach to nail artistry on the campaign models. Aiming…

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Cherry Trend Nails

‘Black cherry’ manicures are trending: Be inspired by these 15 nail styles

By Lilly Delmage | 29 July 2024

While you may assume the ‘black cherry’ nail trend boasts hand-painted fruit designs, the trend actually takes inspiration from the deep red-purple hue of cherries – a sophisticated manicure which offers an alternative to classic black. Seeing an 8,700% rise in Pinterest searches, according to research by WeThrift, black cherry nails…

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How to make the most of a nail competition

By Guest Writer | 29 July 2024

Belinda Price, OPI UK&I education & capability manager, reveals why you should enter nail competitions – and how to make the most of the experience… Entering nail competitions is a great way to grow your skillset and develop your business. It’s a way of assessing where you’re at, setting goals,…

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Ctpa sun care

CTPA shares advice on enjoying the sun safely this summer

By Guest Writer | 28 July 2024

With the weather heating up, it’s time to brush up on suncare do’s and don’ts. The Cosmetic, Toiletry and Perfumery Association (CTPA) offers guidance on how to stay safe in the sun this summer… Seek out shade, particularly between 11am and 3pm, when the sun is usually at its most…

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Ice Cream Nails Lead

Looking for a sweet summer nail trend? Here are 17 ice cream manicures for inspiration

By Lilly Delmage | 27 July 2024

Recently sported by member of the BlackPink girl group, Jennie Kim, ice cream nails are officially trending. Keep scrolling to see Jennie’s take on the tasty trend, courtesy of tech @nail_unistella, as well as 16 other manicures that are almost good enough to eat!  

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Nail Education

Government launches Skills England to tackle ‘fragmented and broken’ skills system

By Rebecca Hitchon | 27 July 2024

The UK government has launched body, Skills England, to ‘kickstart economic growth, by opening up new opportunities for young people and enabling British businesses to recruit more home-grown talent,’ according to Prime Minister, Keir Starmer. Department for Education non-executive director & former Co-operative Group chief, Richard Pennycook, has been appointed…

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