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Brighten up summer styling with these 24 neon nail art designs

By Scratch Staff | 12 August 2025

Ensure nails are looking on-trend for summer with neon art styles! Check out our pick of bright and bold nail designs below…

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Don’t miss out on the butter nails trend loved by celebs: here’s 28 mani ideas

By Scratch Staff | 10 July 2025

Butter nails are all over our socials, serving as the perfect hue for the spring and summer months. We’ve rounded up manicures boasting the muted yellow shade to inspire, courtesy of nail pros on Instagram…

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Milky white nails

44 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 1 July 2025

Milky white nails, also referred to as coconut milk nails, are a softer alternative to bright white nails. Use sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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UK brand, Nails.INC, announces acquisition & sets sights on North America expansion

By Helena Biggs | 15 October 2024

London-based nail brand, Nails.INC, has announced its acquisition by Pacific World Corporation, with a goal to solidify its presence in the North American market. Pacific World Corporation is owned by Prospect Capital, a private equity firm based in New York. Renowned for scaling consumer brands, the strategic partnership aims to…

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NAILYMPIA LONDON 2024: The results

By Helena Biggs | 14 October 2024

The 20th iteration of Nailympia London took place at the Salon Beauty expo, 13-14 October 2024, and wrapped up a phenomenal year of competitions for the global nail sector. Nailympia was hosted in six locations in 2024, with Germany run by Stefanie Lo Re, Mexico by Dafne Fernandez, Vietnam by…

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84% of beauty professionals want to make their businesses more sustainable: Here’s how

By Lilly Delmage | 12 October 2024

The British Beauty Council has launched its Planet Positive Beauty directory for professional hair and beauty services, to help industry professionals who want to operate more sustainably. The portal is easy-to-use, and has been ‘designed to help demystify sustainability-related jargon’, simplifying steps for salons to take to become more environmentally…

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How a husband & wife joined forces to tackle fumes & dust in the nail & beauty industry

By Rebecca Hitchon | 11 October 2024

For Poala Taylor-Riddick, building her own brand had always been a pipe dream – but little did she know that a trip to a beauty salon would spark the idea for business success. While getting her nails done at the salon, Poala noticed its lack of ventilation and poor air…

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This stationery brand is helping nail techs to simplify, organise & grow their businesses

By Lilly Delmage | 11 October 2024

Sophie Cox is the founder of The Nail Story Co, a stationery company designed by a nail tech for nail techs, to add simplicity and structure to businesses. The Nail Story Co was launched in July 2023, a few years after Sophie had identified numerous challenges she faced as a…

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How to find a better work-life balance as a nail pro

By Guest Writer | 11 October 2024

Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips for nail pros to achieve a better work-life balance… Howdy nail bosses! Work-life balance is like a unicorn in this industry – often talked about, yet never seen. In fact, it’s one of the most common challenges…

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