EVENTS

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Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…

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April 2025 scratch snap

Nails inspired by spring trends: see 94 entries & winner of nail art comp

By Rebecca Hitchon | 28 April 2025

The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…

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Nail beauty congress & championship 2025

Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia

By Alex Fox | 24 April 2025

The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…

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Feb25 Low Res Cover Scratch For Web

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Scratch Emerald Party 20 Years

Stourbridge nail salon celebrates 20 years in business with lavish party for clients

By Helena Biggs | 17 June 2024

Scratch Nail & Beauty Salon in Stourbridge, West Midlands, marked 20 years in business with an ‘Emerald Party’ for clients and staff. The celebration on 8 June encouraged a glamorous dress code, and clients who have supported the business were invited for complimentary drinks and to take part in a…

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Scratch Snap June 24 Winner

WINNER ANNOUNCED: Scratch Snap June 2024

By Rebecca Hitchon | 17 June 2024

The winner of Scratch’s monthly nail art challenge for June has been announced as Georgi Watt. In a showcase of talent, techs created nail designs to fit theme, Holiday Vibes, in the bid to win a prize from NailKind. Entries were judged by Scratch senior news & features writer, Rebecca Hitchon, and co-founder…

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General Salon Owner Pic

Salon business expert shares on-site opportunities to help you secure success

By Helena Biggs | 7 June 2024

Award-winning salon business expert, author & CEO of The International Salon Business School, Liz McKeon, is offering ‘On-site Salon Days’, where she will visit businesses for up to three days to help teams achieve their goals. On-site Salon Days include bootcamps, mystery client shopping, recruitment coaching, transformative coaching, one-to-one sessions,…

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Nailympia Orlando 2024

Nailympia Orlando 2024: THE RESULTS

By Alex Fox | 5 June 2024

The fourth Nailympia Orlando marked another milestone in the world of competitive nail artistry, welcoming 84 competitors occupying 384 seats. These nailists represented 14 countries: Serbia, Hungary, Cuba, Aruba, Italy, Germany, France, USA, UK, Spain, Argentina, Trinidad & Tobago, Ukraine and Canada. The diverse international participation contributed to one of…

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Salon System Lashes Relaunch

Salon System celebrates rebrand of lash category with masterclass & showcase

By Rebecca Hitchon | 29 May 2024

Professional beauty brand, Salon System, has unveiled its new look lash product category and marked the rebrand with a day of education and evening showcase. The brand’s lash category includes Lash Extensions, Strip Lashes and Individual Lashes, and its rebrand follows market research with professionals. “We have launched 11 new…

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Studex National Piercing Day 2024

Studex hits the road to mark National Piercing Day

By Helena Biggs | 29 May 2024

Piercing training and product provider, Studex, marked National Piercing Day on 16 May by visiting 32 customers across the UK and sharing steps for success. The Studex head office team and regional trainers visited piercing partners from Hereford to Heswell, sharing promotional ideas, social media graphics and offering advice on…

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