EVENTS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
CIDESCO, the World Standard for Beauty and Spa Therapy, has announced registration is officially open for its 67th World Congress and Exhibition. Taking place in Chicago, USA, from 19 – 23 September 2019, the annual event provides the opportunity to discuss the industry’s most important issues, learn new skills and…
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While the mid-June weather presented competitors and judges with a downpour on their travels into London, it certainly didn’t dampen spirits – as the first of the two Scratch Stars Awards judging days for 2019 finalists saw passion, creativity and enthusiasm come alive. Split into two days, the first judging…
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While at Premiere Orlando, the Scratch team was invited to a very exciting event – the NAILS Next Top Nail Artist Social. The evening saw the live announcement of this season’s winner and was a celebration of all things nails! The evening kicked off with a social which saw the…
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Save the date – as Saturday 8 June 2019 marks the eighth annual Global Wellness Day, which highlights the need to encourage ‘wellness for everyone’. Last year, over 100 countries celebrated GWD, with over 4000 locations offering a range of health and wellness activities (some free of charge) to the…
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Scratch’s Helena and I touched down in sunny Florida for Premiere Orlando, a trade exhibition for the hair & beauty industry in the US. Taking place across June 1-3 at the Orange County Convention Center, the professional exhibition saw over 850 brands exhibiting, as well as educational seminars, demonstrations and…
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Yesterday, I headed to The Vinyl Factory in Soho, London – a stone’s throw away from the hustle and bustle of Carnaby Street – for the exciting and highly anticipated pre-launch of Peacći by The Gel Bottle Inc. Peacći is the latest brand to be launched by The Gel Bottle…
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