EVENTS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
Crystallised glitter nails walked the Ashish runway thanks to The Gel Bottle Inc. The nail team was led by Michelle Humphrey using The GelBottle Inc products. Inspired by the texture of blankets and crochet, the models wore a glitzy, textured look. Over a peel-off base or nail guards for easy,…
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Waxing brand, Wax:One, is commemorating its first year in the beauty industry with a multitude of benefits and exciting events for pros. The brand’s distributor, Sweet Squared, is hosting free Wax:One workshops with birthday surprises, goody bags and special discounts lasting throughout the month. Made for pros by pros, Wax:One has…
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Sunday saw myself and Scratch’s editor-in-chief attend the much anticipated Vivienne Westwood AW19 showcase at St John’s Smith Square, Westminster. The nail team was lead by Marian Newman, who worked with the CND™ Design Lab Team to ensure the models were ready to walk the runway. The team decorated the model’s nails…
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Reflecting the crisp and clean outfits storming the Margaret Howell runway this weekend, fresh and healthy-looking manicures were created by the nail team using Bio Sculpture products. Session stylist, Cherrie Snow (@cherriesnow), lead a team of six techs for the Margaret Howell show that took place on Sunday 17 February…
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Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers, Another week has flown by with plenty more nail designs featuring on the skaters and celebrities at Dancing On Ice. Here, I’m highlighting my favourite two designs from week four. First…
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On Thursday I was lucky enough to kick off London Fashion Week backstage on the nail team for VIN + OMI’s AW19 showcase. While I’ve reported backstage for a few seasons, I’ve never had the chance to put my tekking skills to the test! A few weeks before the show,…
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