EVENTS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
Team Scratch attended a swanky London party hosted by KISS Products and Alex Silver PR in honour of a special brand announcement. Each year, KISS Products selects a brand ambassador to showcase its lash and nail products to their greatest potential. Following in the footsteps of Pixie Lott, Nicole Scherzinger…
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Semilac UK is offering complimentary manicures to performers at this year’s Notting Hill Carnival. The UV hybrid treatments at Mayfair Aesthetics & Beauty and Knightsbridge Advanced Beauty are worth up to £50 and are subject to availability on Friday 24 and Saturday 25 August. Semilac UK CEO, Monika Shine, who recently scooped…
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This year, OPI is taking us on a journey through Peru as it reveals it’s new autumn/winter collection consisting of 12 shades inspired by the South American country. Celebrating the release of the OPI Peru collection, a showcase was held at the fitting Lima Floral restaurant in London’s Covent Garden.…
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Following it’s previous ‘Do-LUXE Xperience Days’, Sweet Squared has revealed that it will host over 15 CND ShellacTM Luxe demo days across the UK and Ireland. With the aim to educate nail techs in effective application and removal of the CND ShellacTM Luxe system, the demo days will begin on…
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We quizzed 2016’s winner of The Great Scratch Shoot Out, Catriona Leith… “It felt amazing to win last year! I’ve entered The Great Scratch Shoot Out so many times and each time I’ve done better and better. To finally win and receive that commendation was just incredible! “The concept behind my…
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In the first of a series of events, nail expert Marian Newman, in partnership with Salon Services and Scratch, will open conversations on topics that will positively influence nail businesses. The event, #NailTecTalk, has been launched as a response to nail techs feeling overwhelmed by the ever-changing business world. This…
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