EVENTS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
What are vampire nails? Well, think red, black and dark hues with silver, chrome details – a manicure that’s perfectly fitting for autumn and Halloween season. Megan Fox’s manicurist, Brittney Boyce, created this look for the actress, which was greeted by enthusiasm from fellow nail enthusiasts. One user commented, “Vampire…
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The Professional Beauty North (PB North) exhibition took place in Manchester Central, 29-30 September, and hosted a variety of nail competitions for professionals and students. The judging board was chaired by Marian Newman BEM, with Jacqui O’Sullivan head judge and her and Sean O’Sullivan competition directors. Also judging were Kirsty…
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Junk nails have dominated Fashion Week runways, replacing the clean girl aesthetic with nails covered in mix ‘n’ match, 3D embellishments. Junk nails are essentially anything you would find in that ‘junk drawer’ everyone has, stuck onto a manicure. From Hello Kitty charms, jewels and beads down to paper clips,…
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London Fashion Week (LFW) marked its 40th anniversary this month, with a digital-physical hybrid schedule of designers. As well as showcasing clothing styles set to dominate the spring/summer 2025 season, five key nail trends caught our eyes… 1. Sparkling embellishments According to LFW, we’ll be dazzling our way through the…
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The winner of Scratch’s monthly nail art challenge for September has been announced as Alisha Francois. In a showcase of talent, techs created nail designs to fit theme, Swatch & Style (show your fabric inspiration next to the matching nail look), in the bid to win a prize from The Manicure Company.…
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Los Angeles played host to the 76th Emmy Awards on Sunday (15 September), which recognised excellence in the 2023-2024 television season. American actress, comedian, writer, producer & Emmys nominee, Quinta Brunson – who is known for comedy series, Abbott Elementary, turned heads with an eye-catching manicure, created by Temeka Jackson…
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