EVENTS

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Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…

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April 2025 scratch snap

Nails inspired by spring trends: see 94 entries & winner of nail art comp

By Rebecca Hitchon | 28 April 2025

The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…

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Nail beauty congress & championship 2025

Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia

By Alex Fox | 24 April 2025

The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…

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Feb25 Low Res Cover Scratch For Web

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Nailympia San An 2024 Natalia

Nailympia San Antonio 2024: THE RESULTS

By Helena Biggs | 17 September 2024

The second edition of Nailympia San Antonio was held within the Premiere San Antonio trade exhibition, 15-16 September 2024, and welcomed 44 competitors from five countries: the USA, Argentina, Portugal, Germany and Poland. There were six live arena and four turn-in categories spanning three divisions, which were judged by an…

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Vmas 2024 Nails

Celebrity nail art stole the show at the MTV VMAs 2024

By Rebecca Hitchon | 13 September 2024

The MTV Video Music Awards (VMAs), hosted in New York this week, didn’t just celebrate the biggest names in music: it proved that celebrities are embracing expression through nail art. American singer & songwriter, Chappell Roan, made an impact with an extreme length, chrome sword-inspired set. This matched her medieval…

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New York Fashion Week Nyfw Nail Trends Ss25

6 standout nail trends from the New York Fashion Week runway

By Lilly Delmage | 11 September 2024

The spring/summer 2025 beauty and fashion scene is officially underway, with New York Fashion Week flaunting a series of nail trends set to dominate the season. Here’s a round-up of 6 we’ve spotted that you need to note… 1. Seeing stars Nail artist, celebrity manicurist and educator, Julie Kandalec, aka…

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Iconic 24

Want to forge beauty industry connections? This virtual event can help!

By Lilly Delmage | 30 August 2024

Vagaro, a software platform for businesses in beauty, wellness and fitness, has announced its third annual industry conference: iconic.24. Designed to support the growth of businesses, the 2024 event is virutal, enhancing this event’s accessibility for ticket holders worldwide. The eight-part event is separated into two 45-minute interactive and educational…

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Scratch Snap Aug 24 Winner Announced

WINNER ANNOUNCED: Scratch Snap August 2024

By Rebecca Hitchon | 19 August 2024

The winner of Scratch’s monthly nail art challenge for August has been announced as Benita Bimsaite. In a showcase of talent, techs created nail designs to fit theme, Carnival Claws, in the bid to win a prize from Keysie. Entries were judged by Keysie business development manager, Sarah Thomson, and Scratch senior news &…

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Tinted. Olympic Nails

Our experience creating nail art for the Hong Kong Olympic women’s swim team

By Rebecca Hitchon | 10 August 2024

Located in the heart of Hong Kong, Tinted. is a nail and lash bar founded on the belief that ‘beauty is not just a routine, but a form of self-expression and an extension of personal style’. So it’s no surprise that athletes from Hong Kong’s Olympic swim team visited the…

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