EXPERT ADVICE
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
What is a heat spike? Why can a burning sensation be felt by clients when a gel product is curing? Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explains… In August, Scratch posted an opportunity on Instagram for people to send in their…
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We are all feeling the pinch, so check out money-saving solutions for your nail and beauty business… 1. Be economical with your products Let’s use a nail file as an example. When you consider how much of a nail file you use in each service, it is rare that you…
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Vorke Kalusi, founder of beauty business resource, Beauty Hunt UK, serves up financial insight… Understanding finance terms Revenue: The money you make from your services. Expenses: The costs of running your business, such as supplies, rent and utilities. Profit: The money left after paying your expenses. Profit = revenue –…
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What is HEMA? HEMA, also known as 2-hydroxyethyl methacrylate or hydroxyethyl methacrylate, belongs to the monomer family and is used as an adhesive in nail products. Having an adhesive property in the product is important to prevent service breakdown. When alternative ingredients are used, using a coarser grit file can…
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Fingernail half moons are the rounded, white shadows at the base of the nails. The industry term for this is lunula, which is Latin for ‘little moon’. The place where each nail begins growing is known as the matrix. This is where new cells are made that will make up…
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Explore strategies to successfully manage and motivate a nail team with business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin. Leading a team of nail technicians can be both rewarding and challenging, with managers often facing awkward situations that test their skillsets. Understanding how to address these issues effectively…
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