EXPERT ADVICE

Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Social media user

How to build your social media: 5 simple steps from a beauty business expert

By Hannah Beth Clayton | 27 April 2025

Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…

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Scarlett Senter Embellishments

7 top tips for working with nail embellishments

By Scratch Staff | 17 September 2024

Adorning nails with 3D elements and embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. Nail stylists offer adhesion and application advice… 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a lot about working with them and…

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E File Dust Collector Canva Image

Why are E-files & dust collectors so important to nail technicians?

By Katie Barnes | 16 September 2024

As a nail technician, ensuring the quality and safety of your nail services is paramount. Embracing nail tools such as E-files and dust collectors can significantly improve the efficiency and precision of your services, and the overall experience for both you and your clients. Here, I delve into the importance…

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Neurodiversity Infinity Symbol

How to accommodate neurodivergent needs in the nail space

By Rebecca Hitchon | 12 September 2024

Do you know what neurodiversity is? Half of beauty pros identify as neurodivergent and 27% work with a neurodivergent team member, so it’s likely you do. The Brain Charity states: ‘some people’s brains simply work in a different way. For at least 20% of the UK’s adult population, these differences…

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Opi Gelcolor Intelligel

Client consistency: how to keep your nail business busy all year long

By Guest Writer | 8 September 2024

OPI UK&I education manager, Belinda Price, shares ways to elevate your business and embrace new techniques to ensure your salon is busy with clients all year long. To my mind, the busy salon season runs from Easter to mid-September, with a peak in the October half term and slight dip…

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How to keep your nail business thriving during financially tough times

By Guest Writer | 1 September 2024

How can you keep your nail business booming, despite bruised client budgets? Elaine Watson, global education director at nail brand, Light Elegance, shares her ideas… Inflation has got everyone rethinking their spending, and a luxurious nail appointment may be on the financial chopping block. But fear not, fellow nail technicians!…

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Natural Nails

Strong natural nails: an expert debunks myths & shares top tips

By Dani Bailey | 30 August 2024

Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explores the processes behind strong natural nails… ‘How do you grow strong nails?’ That’s a question I hear a lot, both from clients and nail technicians. There are plenty of myths surrounding strong nails, and…

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