EXPERT ADVICE
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
Scratch Stars Educator of the Year 2024, Melanie Lewendon, shares her top tips for finding the best nail courses to extend your skills.. Continual professional development is critical in any industry, the expert educator explains: “Techniques and products are constantly evolving, and it’s essential to stay updated. This not only…
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Enhance your knowledge of brush-on builder gel with insight from pros… How to apply “Thorough prep is imperative, as with any nail service,” details Theresa Foddering, head of education at Lecenté. “Providing the natural nail is adequately prepared, builder gel will brush on effortlessly. “I recommend applying a thin first…
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Creating a treatment menu for nail services is not an easy task. With so much to offer, nail appointments have become more bespoke and personal than ever, making it hard to put all services on one menu. However, making your booking process as easy as possible to navigate is the…
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It’s really important to ensure that, as a nail technician, you maintain a high level of professionalism, even when a situation is challenging. First impressions count and how you behave from the first point of contact with a client will set the tone for the relationship. If they have contacted…
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Global business & beauty education expert, Kim Ford, shares advice… How to create your future learning strategy It is the end of the academic year and an apt time to consider your strategy for future learning. Whether you’re a nail newbie or wish to develop existing skills, write down your…
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Maddi Cook, the powerhouse behind hair and beauty marketing and mindset coaching company, Boss Your Salon, shares why you shouldn’t be scared to raise your treatment prices… I like maths because it’s an exact science. There’s no room for interpretation, there are no grey areas and it’s not subjective: 2…
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