EXPERT ADVICE
Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Health psychologist, Dr Ravi Gill, explores how nail technicians can create a safe space for clients to offload while prioritising their own mental health. Nail appointments offer an opportunity for a person to sit still for an hour without the distraction of their phones: an act of self-care and perhaps…
Read MoreNail salon events were once very popular, but that popularity has waned over recent years, says session nail stylist, salon owner & educator, Marie-Louise Coster. I think the pandemic caused us to fall out of the habit of in-salon events; we got so used to not being able to gather…
Read MoreNail pros share their experiences with imposter syndrome and offer tips to help overcome it… Have you ever felt undeserving or that success is beyond your means? Perhaps you’ve felt like your career journey has been down to luck, or you’re worried that clients won’t return. These are all common…
Read MoreGlobal business & beauty education expert, Kim Ford, shares her expert advice on how to deal with client complaints… I am sure many of you have experienced a customer complaint at some time, and it can be a difficult situation to resolve. Let’s explore how dealing with complaints can be…
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