EXPERT ADVICE
Nail industry expert: here’s the problem with AI-generated nail designs
Scratch Stars Social Media Star of the Year finalist 2024 & 2025, Hannah Clayton, shares her thoughts on artificial intelligence nail imagery…. We’ve all seen them: every nail shaped like it was designed in a factory with no cuts, dry skin or missing bits of sidewalls. We’re seeing a wave of…
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How to achieve a work-life balance as a beauty professional in summer
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for achieving a work-life balance this summer… Summer is upon us and I am so excited for the coming months. Seeing seasonal nail designs puts me in the best mood and makes me want to have fun in…
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Beau’s lines on nails: what they are & how to treat them
Have you heard of Beau’s lines on nails – but aren’t quite sure what they are? Here’s everything you need to know about the natural nail condition. What are they? Beau’s lines are horizontal ridges or dents on the nail plate, caused by a slowdown in the production of new…
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When we complete a set of nails, we have two different finishes: matte or glossy. You may have noticed that glossy is far more difficult to photograph. When light from an object is reflected by a surface, it changes direction. It bounces off the surface at the same angle as…
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Scratch Stars Gel Polish Stylist of the Year 2022, 2023 & 2024, Jiak Hing, explains how to master her six go-to hand poses for nail photos… 1. Relaxed claw Place the back of one hand against a flat surface and position the camera facing the nails, 45 degrees above and…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals her advice to healthily manage your time and achieve all your tasks… How good are you at managing your time? If you add up all the time you spent scrolling on social media, googling what you have seen an actress in…
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They’re the most essential items in your kit bag, so refresh your knowledge on storing, cleaning and maintaining nail tools and brushes… “With all tools, the general rule should be that if you can feel a loss of efficacy or you’re having to change your technique, it’s time to replace…
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It is assumed that when working left-handed, you just work the opposite way. But if you are leftie, you will know this is just a myth. The majority of the population is right-handed, and so the majority of products and techniques are tailored to right-handed techs. This is applicable for…
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Following backlash team USA sprinter, Noah Lyles, received for sporting nail art in the Paris Olympics men’s 100m final, male manicures are a hot topic. Elaine Watson, global education director at Light Elegance, shares insight into how to tailor your treatments and support their nail needs… I was at the auto…
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