EXPERT ADVICE
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
E-file bits come in a range of materials and grits, with a variety of different uses. Some types of E-file bits include: Diamond bits – not for use on the natural nail. Used for exfoliating or polishing skin and pushing back the proximal nail fold. Carbide & ceramic bits –…
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Get to grips with E-files as Scratch explores use, key features, care tips and more… The use of an E-file in a nail service can significantly speed up the shaping and filing process, as well as reduce the physically demanding and repetitive use of hand files. “Some nail technicians are…
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In this column, session nail stylist, salon owner & educator, Marie-Louise Coster, talks discounts, their effects and knowing the worth of your services… Christmas is around the corner and your columns, if not already full, will be filling up fast. The festive season may be slower getting started for you…
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Salon System lash expert & educator, Ruth Atkins, shares advice on creating elegant, elongated lashes… You can achieve elegant, elongated and natural-looking lashes using many different types of Salon System lashes. The biggest decision you need to make is how long you want them to last, as different lengths of…
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Salon owner, industry advisor & founder of Be Trans Aware inclusivity awareness education, Sam Marshall, serves up advice on pronoun use… “How is they?” was a question my good friend asked about a non-binary partner. Now, I know you’ll be reading that thinking ‘Didn’t Sam check the grammar?’ but those words meant everything…
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According to a survey conducted by Totaljobs in 2021, 65% of trans people hide their gender status or history in the workplace. 32% of the 400+ trans respondents had experienced discrimination or abuse at work, in the five years prior to the survey. Forms of discrimination or abuse include insults,…
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