EXPERT ADVICE
How to achieve a work-life balance as a beauty professional
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice on achieving a work-life balance this summer… Summer is upon us and I am so excited for the coming months. Seeing seasonal nail designs puts me in the best mood and makes me want to have fun in…
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Beau’s lines on nails: what they are & how to treat them
Have you heard of Beau’s lines on nails – but aren’t quite sure what they are? Here’s everything you need to know about the natural nail condition. What are they? Beau’s lines are horizontal ridges or dents on the nail plate, caused by a slowdown in the production of new…
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How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
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Read the latest issue
I’ve probably looked at more nail tech social media pages than anyone else on the planet. I have also probably helped more nail techs than anyone else on the planet to get fully booked and earn £3-5k a month, and part of that strategy comes down to social media marketing. …
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With 70% of Scratch readers playing music in the nail space, according to a 2023 Instagram poll, it’s important to learn how to cater sound to clients to ensure a comfortable experience. Freddie Moross is CEO of Myndstream, wellbeing-focused salon and spa music provider & an advisory board member for…
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Love it or loathe it, Valentine’s Day is an opportunity to upsell beauty services with nail art and encourage clients to try something new. What’s more, you can gain profit from enticing couples into the salon and promoting retail items as gifts. “The lead up to Valentine’s Day usually sees…
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Award-winning website & brand designer, Liz Rochester Shaddock of Bit2Flash, shares her top tips for naming your business and treatments to boost your brand… First steps Before naming your business, work on your brand strategy. This includes fully understanding your business’ values, vision, and the demographic and preferences of your…
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Esteemed beauty business consultant & trainer, Nergish Wadia-Austin, shares five top tips to entice nail clients to your salon… 1. New season, new nail promotion Offer a special seasonal package that includes unique nail designs or exclusive colours. Highlight this promotion through targeted social media campaigns, and work with your…
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After building a successful, award-winning mobile nail business, Joanna Tompkins was awarded the Scratch Stars Nail Business Mentor Of The Year Award in 2023 for her work within the free Nail Tech Tribe community and the Nail Business Success Club (NBSC). She supports sole trader nail techs and beauticians, who…
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