EXPERT ADVICE
How to achieve a work-life balance as a beauty professional
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice on achieving a work-life balance this summer… Summer is upon us and I am so excited for the coming months. Seeing seasonal nail designs puts me in the best mood and makes me want to have fun in…
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Beau’s lines on nails: what they are & how to treat them
Have you heard of Beau’s lines on nails – but aren’t quite sure what they are? Here’s everything you need to know about the natural nail condition. What are they? Beau’s lines are horizontal ridges or dents on the nail plate, caused by a slowdown in the production of new…
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How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
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Read the latest issue
October marks World Menopause Month, designed to encourage awareness of the signs and symptoms of the menopause. Awareness has been shown to be particularly crucial, after a study published in journal, BMC Women’s Health, revealed that menopausal women are the fastest growing demographic in the workforce – and you will…
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Being part of this industry can be lonely – around two-thirds of beauty professionals are self-employed, and while clients provide chit-chat throughout the working day, the focus of these conversations is likely on them. Surrounding yourself with like-minded people in the sector – whether virtually or physically – is paramount…
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Being a nail technician is more than just creating nail art, with many techs learning to create content for self-promotion. Katy Pottle, winner of the first World’s Star Nail Artist (WSNA) competition, shares her six top tips for creating great nail content… 1. Banish the blur Before taking photos and…
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Often, when E-file bits get clogged, it is likely the product it becomes clogged with is uncured. This could be gel, acrygel, gel polish or even acrylic. When product is fully cured it presents as pure dust which will sit in the teeth of your bit and still needs removing…
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Financial expert at Money.co.uk Business Insurance, Cam Jaques, provides advice on how beauty business owners impacted by the cost of living crisis can save money… 1. Be creative with marketing You can advertise your business and spread awareness for next to nothing. Word of mouth is still a great way…
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Scratch Stars Mobile Nailist of the Year 2022 & 2023, Clare Woodcock of The Nail Club, shares her seven top tips for retailing as a nail pro on the move… As mobile techs, we bring the convenience of professional nail treatments directly to clients’ doorsteps. However, providing an excellent service…
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