EXPERT ADVICE
Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners and how to tackle them… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “A build-up of hard skin, ingrown and bruised toenails are some of the most prevalent. A regular pedicure…
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As a self-employed tech, you can take control over your nail environment: from interior design and décor to cleaning schedules and product inventories. Here’s everything you need to know about tailoring your business to you… Interior design If working solo from a home salon or rented space, your aesthetic allows…
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Want to boost your engagement and connect with more social media followers? Check out expert tips from social media nail stars… “We all have unique life experiences, tastes and aesthetics, and we process beauty differently, so it’s important to post content that is unique and shows your style.” – San…
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Have clients presented you with conditions like ingrown nails or greenies, but you’ve felt unsure about whether you should continue their appointments? Read on to freshen up your initial training and note the natural nail conditions that require medical intervention. While nail professionals should refrain from making medical diagnoses, it’s…
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Nail experts share what to know before buying an E-file and bits… Choose the company carefully “Purchase from a reputable professional brand that also provides high-quality training for its E-file range, as undertaking this training is the best way to ensure the tools are being used correctly,” says Giorgia Cappella,…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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