EXPERT ADVICE

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Onycholysis: what is it & how can it be treated?

By Jess Watts | 31 July 2025

Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…

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Nail salon client

How to elevate your beauty business by seeing it through clients’ eyes

By Marie-Louise Coster | 30 July 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…

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Nails and file

The nail hyponychium: what is it & why does it need protecting?

By Jess Watts | 25 July 2025

Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill the cracks in between shower tiles, the crevices of our nails also need sealing to protect the nail bed and…

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Having a niche as a nail tech: is it important?

By Lilly Delmage | 24 May 2025

Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise… What is a niche? ‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer…

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water feet treatment

Sustainability tips: 5 ways to be a water-wise beauty business

By Green Salon Collective | 16 May 2025

Green Salon Collective explains how you can value and protect water in your beauty business… The Collective was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Environmental legislation and policies…

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Busy nail salon

Burnt out to booked up: how funding changed my life & can benefit your nail business

By Guest Writer | 11 May 2025

Sarah Abel, funded growth strategist & founder of TNB Skills Training, shares how funding helped her find success – and can do the same for you… Fifteen years ago, I was drowning in £50,000 of debt. I had maxed out credit cards, just left a job with a company car…

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Deaf conversation

5 ways to support deaf clients in the nail salon

By Scratch Staff | 6 May 2025

It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…

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Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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