EXPERT ADVICE
How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
Read MorePedicure tips: how nail techs can safely support clients with diabetes
According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…
Read MoreDoncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
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Beauty industry accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares a lesson on budgeting and control to ensure you don’t overspend… The key to budgeting and control is good cash flow and I’m revealing a guide to help you get started. I am going to focus on the Excel template although…
Read MoreHaving come through so much in the past year, salons are still having to face the possibility of local lockdowns as winter approaches and the coronavirus pandemic continues. Here NHBF director, Tina Beaumont-Goddard, shares her advice… What to expect Local lockdowns can be confusing because they vary across the country.…
Read MoreThanh Vu, managing director of four Dream Nails salons, reveals how and why you should make the most of seasonal events in the calendar… I thoroughly enjoy writing for Scratch as it gives me time to sit and reflect on Dream Nails as a business and helps carve out a clear…
Read MoreTeaching is a skill in its own right and therefore being well educated, informed and skilled does not mean you’re a natural born teacher, but it does mean you could have the makings of one. Being a phenomenal nail tech doesn’t automatically mean you’re able to educate. In fact, in…
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