EXPERT ADVICE
Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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The nail hyponychium: what is it & why does it need protecting?
Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill the cracks in between shower tiles, the crevices of our nails also need sealing to protect the nail bed and…
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Read the latest issue
Kara Kotsonis, owner of the award-winning NailSquad salon in Deal, Kent, shares her top tips for those thinking of renting a space inside a salon… A self-employed position within a salon usually involves renting a space, desk or room for a fixed rent or commission split. However, its not uncommon…
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Taking good quality photographs of your nail work is great for your advertising and marketing materials as it shows off your skills. Regularly photographing your work will also allow you to see room for improvement and highlight areas of concern that may not be obvious when in front of you.…
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Make-up is an extremely lucrative revenue stream for beauty professionals in many ways; especially through retailing. Mintel has reported that online sales of beauty products have increased by 11.4% this year, so as fewer consumers head to shopping centres to purchase make-up items, seize the opportunity to become a one-stop…
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Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice on how to increase client spend through add-on services & treatments… One area that I am currently focusing on in my business is average client spend. A great way to maximise your profit is…
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A recent report by Emily Gerstell, Sophie Marchessou, Jennifer Schmidt and Emma Spagnuolo from McKinsey & Company analyses the likely effects of Covid-19 on the beauty industry over the next three to six months, as well as how the pandemic could change the industry in the longterm. “The industry has…
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Beauty industry accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares her advice for maintaining good cash flow so you to prevent business losses… The key to budgeting and control is good cash flow, and I want to share a guide to this using an example Excel spreadsheet. It does…
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