EXPERT ADVICE
How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
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Pedicure tips: how nail techs can safely support clients with diabetes
According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…
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Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
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Read the latest issue
With salons operating under strict Covid-19 guidelines, its important to pay attention to the condition of your protective equipment. Kelly Friel, from PPE experts Zoro, shares four tips for ensuring yours is fit for purpose and properly maintained. In July, the UK finally saw the reopening of many beauty salons…
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Salon Chat hosts, Kelly Colley of Lavish Nails and Isabel Porter of The Beauty Garage, share their thoughts on the nail sector… I’m typing this out on a bank holiday Monday morning having already posted by ‘mandatory’ Instagram post. Mandatory I say because, without it, my posts won’t be seen, no one will…
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Scissors, nippers, cuticle pushers and other such nail tools will last longer and keep a sharp edge for longer if you take the appropriate level of care. Sharp tools are safer and more efficient to use than blunt ones. When a tool is blunt or thick, additional force is required…
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Staying in touch with your clients through email marketing allows you to maintain a relationship with your clients in a professional manner. “I believe this is one of the most underused and underrated marketing tools available to nail and beauty professionals,” states Alice Kirby, founder Lockhart Meyer Salon Marketing (www.lockhart-meyer.co.uk).…
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Is your social media not growing as quickly as you’d like? Rachel Horrocks, Sweet Squared content marketing manager, shares her top tips… Post quality content – Showcase your work and what clients can expect from your service. Post transformational before and after shots, Include pictures of your products – This shows quality…
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Different smile lines will suit different shapes and lengths of nails. Smile line execution requires different techniques to create each ‘type’ of smile line; competition, extreme, and salon viable. The general rule is that the longer and more pointed the nail, the deeper and longer the smile line should be.…
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