EXPERT ADVICE
Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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The nail hyponychium: what is it & why does it need protecting?
Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill the cracks in between shower tiles, the crevices of our nails also need sealing to protect the nail bed and…
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Read the latest issue
With salons operating under strict Covid-19 guidelines, its important to pay attention to the condition of your protective equipment. Kelly Friel, from PPE experts Zoro, shares four tips for ensuring yours is fit for purpose and properly maintained. In July, the UK finally saw the reopening of many beauty salons…
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Salon Chat hosts, Kelly Colley of Lavish Nails and Isabel Porter of The Beauty Garage, share their thoughts on the nail sector… I’m typing this out on a bank holiday Monday morning having already posted by ‘mandatory’ Instagram post. Mandatory I say because, without it, my posts won’t be seen, no one will…
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Scissors, nippers, cuticle pushers and other such nail tools will last longer and keep a sharp edge for longer if you take the appropriate level of care. Sharp tools are safer and more efficient to use than blunt ones. When a tool is blunt or thick, additional force is required…
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Staying in touch with your clients through email marketing allows you to maintain a relationship with your clients in a professional manner. “I believe this is one of the most underused and underrated marketing tools available to nail and beauty professionals,” states Alice Kirby, founder Lockhart Meyer Salon Marketing (www.lockhart-meyer.co.uk).…
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Is your social media not growing as quickly as you’d like? Rachel Horrocks, Sweet Squared content marketing manager, shares her top tips… Post quality content – Showcase your work and what clients can expect from your service. Post transformational before and after shots, Include pictures of your products – This shows quality…
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Different smile lines will suit different shapes and lengths of nails. Smile line execution requires different techniques to create each ‘type’ of smile line; competition, extreme, and salon viable. The general rule is that the longer and more pointed the nail, the deeper and longer the smile line should be.…
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