EXPERT ADVICE
How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
Read MorePedicure tips: how nail techs can safely support clients with diabetes
According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…
Read MoreDoncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
Read More
Read the latest issue
Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… Consider ticking off these points well advanced to ensure a smoother opening process… Decide what treatments you will offer and how you will manage any risks…
Read MoreTracey Lee, international nail artist & educator, reveals how Beauty2trs is celebrating it’s first birthday with a ‘birthday bash’ online class… How awesome it was to celebrate the first year of Beauty2trs with a class that epitomises the idea behind the platform – collaboration! When Beauty2trs started, the idea was to…
Read MoreJenni Draper, session nailist & PR/creative manager at Louella Belle discusses whether nail and beauty businesses should consider raising their treatment prices after lockdown… As outlined by the UK government’s guidance on our roadmap out of lockdown, nail and beauty salons are provisionally set to reopen on 4 July. This…
Read MoreJulie-Anne Larivière, Salon System nail expert and owner of Sketched by J-A Nails, explains how you can make sure that your clients are prepared for your return to work… It’s all good getting yourself prepared for the return to work when salons are allowed to re-open, but without your clients,…
Read MoreJazz Christodoulou, of Georgie Smedley Group, shares her top tips to preparing for reopen… It’s been months since we have seen our clients, and during this difficult time, our clients and friends have really come to understand just how important our industry is! Salons, hairdressers, beauty therapists and nail technicians not…
Read More