EXPERT ADVICE
Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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The nail hyponychium: what is it & why does it need protecting?
Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill the cracks in between shower tiles, the crevices of our nails also need sealing to protect the nail bed and…
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Sweet Squared‘s marketing manager, Rachel Horrocks, shares her top tips for appropriate social media etiquette… “Do thank and encourage your clients to upload post-treatment selfies/nailfies or any pictures of them interacting with you via socials (following tutorials, etc) – you want the exposure and the more people that show off…
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Beauty brand consultants and founders of Buzz Beauté, Denise Dente & Jessica Quick, reveal how to prepare for reopening your business after lockdown… Grey hair, uni-brows, broken nails – the list goes on! Like the sound of a supersonic jet breaking the sound barrier, consumers are going to bolt to…
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Janan Saher, director of Aviva Day Spa in Luton, reveals why it’s important to focus self-care at home during lockdown and serves up suggestions to promote such care… The world is a pretty surreal place these days because of the global panic around coronavirus (COVID-19). Are you’re feeling overwhelmed, anxious or stressed?…
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Upon the return to work for nail techs, one of the most important considerations along with health & safety is likely to be a pricing for your services. Many technicians are guilty of looking to their competition when pricing their nail services. When considering your prices; whether setting these from…
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In a time of financial crisis both home users and professionals may be turning to third-party online retailers and auction sites to purchase what they assume is a genuine but cheaper cosmetic nail product. When I discuss third-party online retailers, I am not referring to an educator or wholesaler that…
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Rosie Tomkins is founder of the Natural Capital Consultancy and author of N-stinctive, an inspirational book that provides s an alternative to traditional leadership training. Rosie aims to unlock the power of the natural world to provide strength and confidence to people. Here, Rosie Tomkins, shares her advice… With Covid-19,…
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