EXPERT ADVICE

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How to elevate & promote pedicure services

By Guest Writer | 17 June 2025

Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…

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Pedicure

Pedicure tips: how nail techs can safely support clients with diabetes

By Scratch Staff | 12 June 2025

According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…

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Michelle brookes waxing

Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary

By Michelle Brookes | 11 June 2025

Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…

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Coronavirus

Coronavirus: Practical steps for your nail business you can implement today

By Metta Francis | 19 March 2020

Multi award-winning mobile nailist, Metta Francis, shares a number of practical steps you can implement to reduce the impact of coronavirus on your nail business… Over the last few days, I have spoken to many nail/beauty professionals and business owners who are all feeling rather unsettled. Clients are cancelling appointments, events…

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Aviva day spa

Coronavirus: How to reassure salon & spa clients of good practice

By Zoe Wickens | 18 March 2020

Janan Saher, director of Aviva Day Spa in Luton, talks about the difficulties her business is facing due to COVID-19 and how she and her team are tackling hygiene issues… I’ve been reading so many negative and scary posts that I thought I would try and turn that around to give…

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Katie barnes nails

Coronavirus: 7 ideas to help your business survive tough times

By Katie Barnes | 18 March 2020

As nail technicians and beauty therapists, our customer appointments rely on face-to-face contact for us to perform our services and earn income. We are all aware of the impending detrimental effects that the current global pandemic of coronavirus (COVID-19) may have on our nail and beauty businesses. Now is the…

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Liza smith bodylines

Coronavirus: How one salon owner vows to manage nail appointments safely

By Scratch Staff | 17 March 2020

Liza Smith, session nailist & co-owner of award-winning Bodylines salon in Sittingbourne, Kent, reveals the steps she’s taking to manage the safety of her staff and clients while honouring appointments… “The government has given the advice to avoid social outlets, which could have a huge impact on nail and beauty…

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Social media

Is your social media content ‘shareable’?

By Sophie Nutt | 13 March 2020

Social media has never been so prevalent in the nail industry. While it can be a minefield and extremely difficult to navigate at times (especially due to the ever-changing Facebook and Instagram algorithms), it can be the make or break of any business. Extending your reach beyond your existing following is one of…

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Coronavirus mask

Coronavirus: Essential advice for employers

By Scratch Staff | 12 March 2020

Tina Chander, partner & head of the employment team at Midlands law firm, Wright Hassall, deals with employment law issues for businesses of all sizes. Here, she reveals advice for employers in the wake of the coronavirus outbreak… The coronavirus outbreak (Covid-19) has raised serious health concerns, and now, the…

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