EXPERT ADVICE

Pedicure

Pedicure tips: how nail techs can safely support clients with diabetes

By Scratch Staff | 12 June 2025

According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…

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Michelle brookes waxing

Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary

By Michelle Brookes | 11 June 2025

Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…

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Community chat: 3 networking groups for nail pros

By Lilly Delmage | 10 June 2025

Are you seeking support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but don’t know who to ask? The answer might lie in joining a nail networking group. Here’s three to have a look at… The Nail Tech…

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Phone Digital Tools

3 must-have digital tools for beauty pros, according to a business & marketing expert

By Guest Writer | 15 February 2025

Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like a full-time job. Running a beauty business can get messy, and without systems in place, you might find yourself forgetting…

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Shifting Mindset

Shifting your mindset for success: 4 tips from a beauty business coach

By Guest Writer | 14 February 2025

Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for transforming your mental outlook… When I ask beauty business owners what changed for them when they found new levels of success, they say their mindset – and the same is true for me. You may be working…

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Canva picking nails

What is a nail habit-tic & can it be treated?

By Katie Barnes | 12 February 2025

When a client sits at your nail desk and presents you with a nail like the below, you may wonder whether it is a contraindication that you should not treat. This is habit-tic deformity. Most commonly seen on the thumbnails, this nail condition is usually a result of onychotillomania: a…

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Self-employment help for nail techs: legal, financial & operational considerations

By Lilly Delmage | 5 February 2025

All the legal, financial and operational factors to consider before making those all-important choices… Deciding to become a self-employed nail tech is just the beginning, and we’re here to help you navigate it all. From choosing whether to work from home or as a mobile tech, to deciding which insurance…

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Nail Competition Ssas24

Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Valentine's Marketing Lead Andreia Pro Nails

How to capitalise on Valentine’s & Galentine’s Day in the nail salon

By Guest Writer | 27 January 2025

Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…

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