MOVERS & SHAKERS

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Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…

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April 2025 scratch snap

Nails inspired by spring trends: see 94 entries & winner of nail art comp

By Rebecca Hitchon | 28 April 2025

The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…

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Nail beauty congress & championship 2025

Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia

By Alex Fox | 24 April 2025

The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…

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Finalists announced in 2025 nail industry awards for UK&I pros & businesses

By Helena Biggs | 18 April 2025

For 12 years, Scratch magazine has been recognising excellence in the UK&I nail industry via the Scratch Stars Awards, and is proud to present the finalists for 2025. Hundreds of entries were received between February and March this year, with nail pros, teams and businesses keen to highlight their talents, passions and industry…

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Katie barnes opi tools april 2025

OPI collaborates with award-winning nail pro on mani/pedi essentials range

By Helena Biggs | 14 April 2025

Following the launch of the Katie Barnes X OPI branded E-file in 2024, the two companies have announced a second collaboration: a range of nail and cuticle tools and E-file bits. Katie Clark (née Barnes), a multi award-winning nail pro & educator, founded Katie Barnes Tool Range in 2017 to…

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Get Lippy: Beauty brands unite to raise awareness of gynaecological cancers

By Lilly Delmage | 3 April 2025

Gynae cancer charity, The Eve Appeal, has announced its Get Lippy campaign to raise awareness of gynaecological cancers. The Get Lippy campaign will be rolled out during the month of May, encouraging everyone to ‘Get Lippy’ by raising awareness of the five gynaecological cancers: womb, ovarian, cervical, vulval and vaginal.…

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BBCo The Student Shadow Board

British Beauty Council invites students to shape future of industry via mentorship & grant opportunity

By Rebecca Hitchon | 2 April 2025

The British Beauty Council has launched The Student Shadow Board, alongside UNiDAYS and Sephora UK. Via the initiative, young people across the UK can apply to receive mentorship and grant support, by pitching their future-facing beauty solutions across topics like innovation and technology, sustainability, creativity, marketing and science. They can…

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Scratch Snap winner announced: pedicure nail art contest

By Rebecca Hitchon | 31 March 2025

The winner of Scratch’s monthly nail art contest for March has been announced as Amy Lambourne of @amylambournenaturalnailtech. In a showcase of talent, techs created nail designs inspired by theme, Fancy Feet, in the bid to win a prize from Footlogix. Entries were judged by Samantha Sweet, co-founder & chief commercial officer at Sweet…

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Nailympia Germany 2025: THE RESULTS

By Scratch Staff | 31 March 2025

The fourth edition of Nailympia Germany was hosted at Beauty Düsseldorf, 28-30 March, in partnership with Signature Nail International and powered by Scratch magazine. The event welcomed 57 competitors via 11 arena and five online categories, and 20 countries were represented, with 237 competition seats taken. The esteemed international judging panel…

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