MOVERS & SHAKERS

Beauty trends & innovations conference lead woman nails

Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…

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Demitris zacharia collection

UCA graduate adds 5,000 false nails to fashion project

By Jess Watts | 19 August 2025

Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…

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Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

By Rebecca Hitchon | 18 August 2025

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…

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Aug 25 low res scratch cover

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Eatow safe space blm

EATOW opens weekly webinar for the BAME beauty & creative community

By Alex Fox | 7 October 2020

Eryca Freemantle (founder of Embracing All Tones of Women – EATOW) and her industry friends have launched Safe Space, a free webinar series. An open, non-judgemental, non-religious environment, this series is aimed at predominantly but not exclusively, B.A.M.E. individuals within the creative and beauty industries. It’s open to females and…

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White rose beauty college

Cancer Touch Therapy training launches at White Rose Beauty colleges

By Sophie Nutt | 3 October 2020

Made for Life Organics and the Made for Life Foundation have partnered with White Rose Beauty Colleges to offer the industry Cancer Touch Therapy to Level 3 students or those studying complementary therapy. Cancer Touch Therapy training is SATCC approved and accredited by the Complementary Medical Association. It has been…

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Salon system lnbc

Salon System supports Let’s Nail Breast Cancer campaign

By Sophie Nutt | 2 October 2020

Salon System is supporting the 2020 Let’s Nail Breast Cancer campaign in aid of the Future Dreams charity for Breast Cancer Awareness Month. Throughout the month of October, Salon System is donating 100% of profits from the Gellux In the Pink collection to the Future Dreams charity. The Gellux shades…

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Lets nail breast cancer

Let’s Nail Breast Cancer 2020: How you can get involved

By Sophie Nutt | 1 October 2020

October marks Breast Cancer Awareness Month – a time to particularly note the most common cancer in the UK. Every year, one in seven women are diagnosed with the disease, alongside roughly 370 men. Fighting breast cancer is a cause that has always united the nail industry due to its…

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Huda beauty

Huda Kattan steps down as CEO of Huda Beauty

By Sophie Nutt | 29 September 2020

Huda Kattan, founder of Huda Beauty, has appointed Nathalie Kristo as the new global CEO of the company. Huda Kattan trained as a make-up artist in 2009 and quickly gained a loyal clientele. In 2010, Huda started a beauty blog that has since grown into one of the world’s fastest…

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Influencer marketing

Instagram Stories integral to influencer marketing

By Sophie Nutt | 26 September 2020

Instagram Stories are integral to influencer marketing, a report by Tribe Dynamics has found. In its 2020 Influencer Brand Survey Report, the tracking service reported that close to 80% of brands agreed posting on Instagram stories had ‘significantly’ impacted influencer content about their brand. The research also discovered that more than 60%…

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