MOVERS & SHAKERS

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Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…

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UCA graduate adds 5,000 false nails to fashion project

By Jess Watts | 19 August 2025

Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…

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99 fruit nail designs: nail art contest entries & winner reveal

By Rebecca Hitchon | 18 August 2025

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…

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Educator invents nail art gadget during lockdown

By Kat Hill | 31 July 2020

Nail educator, Rachael Wilders, developed a handy nail art gadget in lockdown to help techs visualise and transfer designs to the nail. The visual guide is used by placing the window over what you want to transfer – from fabric, a picture to a character or even your phone. It…

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Olympia Beauty & Nailympia London postponed to 2021

By Helena Biggs | 25 July 2020

Beauty trade event, Olympia Beauty, and its associated competitions, have been postponed to 3 & 4 October 2021. Challenges and restrictions brought on by the coronavirus pandemic have led the organisers to make this decision, which was due to take place at Olympia exhibition centre, 4-5 October 2020. Olympia Beauty…

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Coronavirus: Close contact beauty services can resume from 1 August

By Helena Biggs | 17 July 2020

Prime Minister, Boris Johnson, has announced that close contact beauty services such as facials, lash and brow treatments, can resume in England from 1 August. This follows the announcement that nail and beauty businesses could reopen from 13 July – but no treatments could be carried out in the ‘high…

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BeautyStack to host march in London to ‘Bring Beauty Back’

By Helena Biggs | 16 July 2020

BeautyStack, supported by bodies including the British Beauty Council & Telegraph Beauty, is hosting a march in London to ‘bring beauty back’. The march, on 19 July 12-1.30pm, hopes to highlight the need and desire for beauty professionals to return to work and continue all services post-lockdown. “Financially, beauty has…

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The hottest beauty brands of 2020 revealed

By Sophie Nutt | 16 July 2020

Cosmetify has released The Cosmetify Index 2020, ranking and rating 200 of the hottest beauty brands of the moment based on factors such as social following, engagement, Google searches and more. Hottest overall beauty brand Huda Beauty came out on top as the hottest beauty brand of 2020. Cosmetify took into account…

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Shoreditch Nails launches Academy Scholarship for BAME community

By Sophie Nutt | 15 July 2020

London-based salon, Shoreditch Nails, has revealed the Shoreditch Nails Academy Scholarship for members of the Black, Asian and Minority Ethnic (BAME) community. The Shoreditch Nails Academy is a training facility that provides students with the skills and qualifications they need to become a nail technician. The academy has launched the…

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