MOVERS & SHAKERS

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Met Gala manicures 2025: Sabrina Carpenter, Sydney Sweeney & more

By Lilly Delmage | 6 May 2025

Fashion’s most prestigious and anticipated night, the Met Gala, drew top talent from the beauty industry to create standout nail styles for A-list attendees. This year’s event marked the opening of ‘Superfine: Tailoring Black Style’ at the Metropolitan Museum of Art’s Costume Institute. Guests were invited to dress according to…

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Skin Cancer Awareness Month: 2 campaigns helping tackle the UK’s most common cancer

By Lilly Delmage | 4 May 2025

Brands and charities across the UK are raising awareness about the causes of skin cancer and encouraging preventative measures. Help educate your clients on the importance of protecting their skin by sharing the following campaigns: Skcin‘s ‘Protect and Check’ campaign UK skin cancer charity, Skcin, has launched ‘Protect and Check’ –…

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Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…

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Nail salons report 8% growth in 5 years – but it’s not all good news for the sector

By Helena Biggs | 28 October 2024

The number of nail salons that have opened in the UK since 2019 is 1,680 – an 8% growth in five years. The nail salon brand with the highest growth is three-time Scratch Stars Award-winning enterprise, Townhouse, which has expanded to 40 locations across the UK. According to figures, which…

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British Beauty Council secures investment to ‘support extraordinary & diverse beauty founders’

By Helena Biggs | 24 October 2024

The British Beauty Council has collaborated with Venrex, a London and New York-based venture capital firm to support ‘extraordinary and diverse beauty founders with exceptional drive, vision and ambition’ via the Venrex BBCo I fund. A non-profit organisation, British Beauty Council is dedicated to promoting growth within the British beauty…

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Tinder announces free nail bar after study reveals nearly 60% of single women discuss dating with nail techs

By Lilly Delmage | 22 October 2024

Dating app, Tinder, opened a pop-up ‘Nailing Dating’ nail bar in collaboration with non-profit organisation focused on ending domestic and sexual violence, NO MORE. The ‘Nailing Dating’ nail bar, located in London, offered free gel manicures and nail art on 25 and 26 October 2024, which were available to book…

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WINNER ANNOUNCED: Scratch Snap October 2024

By Rebecca Hitchon | 21 October 2024

The winner of Scratch’s monthly nail art challenge for October has been announced as Katarzyna Korzeniak. In a showcase of talent, techs created nail designs to fit theme, Wicked film, in the bid to win a prize from OPI. Entries were judged by head of education for OPI UK&I education & capability manager, Belinda Price, and Scratch…

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Townhouse nail salon brand unveils partnership with skincare icon

By Helena Biggs | 16 October 2024

Multi award-winning nail salon brand, Townhouse, has partnered with Kate Somerville skincare to offer limited edition treatments from its Beverly Hills salon. The collaboration is the first in the US for Townhouse, which has secured three Scratch Stars Awards and boasts over 40 salon locations. Renowned for its nailcare treatments,…

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UK brand, Nails.INC, announces acquisition & sets sights on North America expansion

By Helena Biggs | 15 October 2024

London-based nail brand, Nails.INC, has announced its acquisition by Pacific World Corporation, with a goal to solidify its presence in the North American market. Pacific World Corporation is owned by Prospect Capital, a private equity firm based in New York. Renowned for scaling consumer brands, the strategic partnership aims to…

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