MOVERS & SHAKERS

Beauty trends & innovations conference lead woman nails

Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…

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Demitris zacharia collection

UCA graduate adds 5,000 false nails to fashion project

By Jess Watts | 19 August 2025

Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…

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Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

By Rebecca Hitchon | 18 August 2025

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…

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Aug 25 low res scratch cover

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Marian newman viv westwood aw20

Paris Fashion Week AW20: Marian Newman leads Peacći nail styling at Vivienne Westwood

By Alex Fox | 29 February 2020

29 February, Hotel de Ville, Paris. Models including Bella Hadid walked the runway for the Andreas Kronthaler for Vivienne Westwood showcase in Paris for autumn/winter 2020. The collection – which saw bold shades paired with pretty ruffled textures and chunky accessories – accentuated an edgy yet feminine ethos. The Queen…

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Watermelon

Do you know these top 5 beauty trends for 2020?

By Sophie Nutt | 28 February 2020

US grocery chain Whole Foods Market has revealed its top beauty trends for 2020, where its buyers have predicted the cosmetic and wellness products and ingredients that will go mainstream. 1. Bakuchiol An alternative to retinol, the vegan-friendly ingredient is an extract derived from the seeds of the East Asian…

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Brooke evans

Salon owner battles to save business from floods

By Sophie Nutt | 27 February 2020

A salon owner is fighting to save her business from the floods caused by Storm Ciara and Storm Dennis that have hit the UK in recent weeks. Brooke Evans is the owner of the Brooke Evans salon in Ironbridge, which has been severely flooded due to the ever-rising water levels…

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En vogue france course

Learn extreme shapes & 3D gel nails in Paris with En Vogue

By Zoe Wickens | 26 February 2020

en Vogue will be holding its MotivatioNAIL event at Spa Relay Chessy Val D’Europe in Paris, France on 5-6 April. Attendees can learn extreme shapes, reverse French, 3D gel, baby boomer styles and much more. Five educators from France, Canada and Slovenia will be coming to share their knowledge. From…

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Dancing on ice

Dancing On Ice: Nail Designs – Week 8

By Guest Writer | 26 February 2020

Hey Scratch readers! So this week you will have seen that it’s movie week. Again, the themed weeks are always my favourite – we had a take on the Titanic, a little Jungle Book and even Bridget Jones’ Diary. It was a really manic week with additional recording on the Saturday so it meant hair,…

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Staffordshire nail academy andy and hannah garbett

Staffordshire educator scoops accolade at The English Nails Brows Lashes Awards

By Zoe Wickens | 25 February 2020

Staffordshire Nail Academy Ltd has won the Nail Educator of the Year award at The English Nails Brows Lashes (NBL) Awards 2020. Run by husband and wife Andrew and Hannah Garbett, Staffordshire Nail Academy is the UK’s distributor of Astonishing Nails products as well as Jacky M lash products. Hannah…

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